TMP Worldwide

OMNI CHANNEL MARKETING

Calix, Inc. | October 20, 2021

Building on a decade of investment in the Intelligent Access EDGE and Revenue EDGE platforms to deliver an unrivalled pace of broadband innovation, Calix, Inc. announced at its ConneXions conference in Las Vegas that HubSpot is the latest marketing technology integration with Calix Marketing Cloud (Marketing Cloud). The Calix integration with HubSpot, a leading CRM platform for scaling companies, will enable broadband service providers (BSPs) of any size to tap valuable tools like email, landing...

MARKETING STRATEGY

Optimad Media | October 13, 2021

Optimad Media, a leading, Los Angeles-based, performance marketing solutions provider serving customers across the Consumer Packaged Goods (CPG) and Film & Entertainment segments, announced today it has acquired majority stakes in digital advertising firm DSPolitical and UNTU, a healthcare media, data and technology company. These investments seek to enable the combined entity to further grow its footprint in the growing performance marketing industry as the company expands its data and tech...

SOCIAL MEDIA MARKETING

One World Universe | January 03, 2022

One World Universe, Inc., a publicly traded company that invests in sports related businesses, distressed assets, business opportunities within emerging industries such as the Metaverse and providing humanitarian efforts in over 185 countries, announced they starting off the new year by hiring a Social Media Director and having their investment in their Apocalyptic Apes NFTs already double since Friday. Based on the successful influx of newly created businesses and intellectual pr...

Google | January 14, 2020

Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background. Due to the importance Google places on site speed, parallel tracking is already mandatory for Search, Shopping, and Display campaigns. As of March 30th it will also be mandatory for all video campaigns....