Tipping Point is a promotion agency designed to take a marketing campaign to the next level. We are at the forefront of a new marketing epidemic, helping brands and campaigns take off. The point where a campaign hits critical mass and cascades results,.

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HOW DYNAMIC CREATIVE WILL (FINALLY) REACH THE TIPPING POINT

Marketingland | May 08, 2018

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In an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too few brands have harnessed the power of dynamic creative for their campaigns. There’s a simple reason for that: It’s hard. Despite extensive evidence of dynamic creative’s effectiveness, certain stars in the dynamic creative space simply haven’t aligned to enable the segment to tip over into widespread adoption. But that’s abo...

Read More

WHY CONTENT CREATION IS NEARING A TIPPING POINT – AND WHAT YOU CAN DO ABOUT IT

marketingtechnews | March 01, 2019

news image

Content creation is nearing a point where a machine-first approach is becoming a reality. This is largely due to the fact that going global has never been more important for companies, yet despite the opportunity that comes with accessing untapped markets and driving exposure in unchartered territories, expansion overseas is not without its challenges.Deloitte Private recently launched its first global business survey, analysing the objectives and results of almost 2,000 private company leaders ...

Read More

LINKEDIN BRINGS 3 NEW FEATURES TO LINKEDIN PAGES VIA

LinkedIn | January 16, 2020

news image

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

Read More

FACEBOOK AND ITS MONSTROUS POLICIES TOWARDS MODERATORS ARE FORCING THEM TO LODGE A CASE AGAINST THE SOCIAL NETWORK

Facebook | January 15, 2020

news image

Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...

Read More
news image

HOW DYNAMIC CREATIVE WILL (FINALLY) REACH THE TIPPING POINT

Marketingland | May 08, 2018

In an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too few brands have harnessed the power of dynamic creative for their campaigns. There’s a simple reason for that: It’s hard. Despite extensive evidence of dynamic creative’s effectiveness, certain stars in the dynamic creative space simply haven’t aligned to enable the segment to tip over into widespread adoption. But that’s abo...

Read More
news image

WHY CONTENT CREATION IS NEARING A TIPPING POINT – AND WHAT YOU CAN DO ABOUT IT

marketingtechnews | March 01, 2019

Content creation is nearing a point where a machine-first approach is becoming a reality. This is largely due to the fact that going global has never been more important for companies, yet despite the opportunity that comes with accessing untapped markets and driving exposure in unchartered territories, expansion overseas is not without its challenges.Deloitte Private recently launched its first global business survey, analysing the objectives and results of almost 2,000 private company leaders ...

Read More
news image

LINKEDIN BRINGS 3 NEW FEATURES TO LINKEDIN PAGES VIA

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

Read More
news image

FACEBOOK AND ITS MONSTROUS POLICIES TOWARDS MODERATORS ARE FORCING THEM TO LODGE A CASE AGAINST THE SOCIAL NETWORK

Facebook | January 15, 2020

Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...

Read More

Resources

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Content Marketing, Martech, Channel Partnerships

Top Books for Maximizing Revenue Growth through Partner Marketing

Article

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none

When moments Matter

Whitepaper

resource image

Marketing Strategy, Marketing Analytics, Channel Partnerships

Top 10 Partner Marketing Strategies for Excellence

Article

resource image

Content Marketing, Martech, Channel Partnerships

Top Books for Maximizing Revenue Growth through Partner Marketing

Article

resource image

none

When moments Matter

Whitepaper

resource image

Marketing Strategy, Marketing Analytics, Channel Partnerships

Top 10 Partner Marketing Strategies for Excellence

Article

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us