Tipping Point

Tipping Point is a promotion agency designed to take a marketing campaign to the next level. We are at the forefront of a new marketing epidemic, helping brands and campaigns take off. The point where a campaign hits critical mass and cascades results,.

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HOW DYNAMIC CREATIVE WILL (FINALLY) REACH THE TIPPING POINT

Marketingland | May 08, 2018

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In an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too few brands have harnessed the power of dynamic creative for their campaigns. There’s a simple reason for that: It’s hard. Despite extensive evidence of dynamic creative’s effectiveness, certain stars in the dynamic creative space simply haven’t aligned to enable the segment to tip over into widespread adoption. But that’s abo...

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WHY CONTENT CREATION IS NEARING A TIPPING POINT – AND WHAT YOU CAN DO ABOUT IT

marketingtechnews | March 01, 2019

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Content creation is nearing a point where a machine-first approach is becoming a reality. This is largely due to the fact that going global has never been more important for companies, yet despite the opportunity that comes with accessing untapped markets and driving exposure in unchartered territories, expansion overseas is not without its challenges.Deloitte Private recently launched its first global business survey, analysing the objectives and results of almost 2,000 private company leaders ...

Read More

DUCKDUCK GO BEATS MICROSOFT BING IN GOOGLE'S NEW ANDROID SEARCH ENGINE BALLOT

Google | January 13, 2020

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Google is finally ready to give Android users in EU the choice of alternative search engines but surprisingly it’s DuckDuckGo that has been regarded as the most preferred choice whereas Bing stood at last. From 1st March 2020, European Union citizens will get the advantage to choose one out of four search engines as their default (including Google). By doing so, they will not only see their selected choice for making searches in Chrome, but also through Android home screen search box and a...

Read More

FACEBOOK RELEASES LOW-LATENCY ONLINE SPEECH RECOGNITION FRAMEWORK

Facebook | January 13, 2020

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Facebook AI Research (FAIR) today said it’s open-sourcing wav2letter@anywhere, a deep learning-based inference framework that achieves fast performance for online automatic speech recognition in cloud or embedded edge environments. Wav2letter@anywhere is based on neural net-based language models wav2letter and wav2letter++, which upon its release in December 2018, FAIR called the fastest open source speech recognition system available. Automatic speech recognition, or ASR, is used to turn ...

Read More
news image

HOW DYNAMIC CREATIVE WILL (FINALLY) REACH THE TIPPING POINT

Marketingland | May 08, 2018

In an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too few brands have harnessed the power of dynamic creative for their campaigns. There’s a simple reason for that: It’s hard. Despite extensive evidence of dynamic creative’s effectiveness, certain stars in the dynamic creative space simply haven’t aligned to enable the segment to tip over into widespread adoption. But that’s abo...

Read More
news image

WHY CONTENT CREATION IS NEARING A TIPPING POINT – AND WHAT YOU CAN DO ABOUT IT

marketingtechnews | March 01, 2019

Content creation is nearing a point where a machine-first approach is becoming a reality. This is largely due to the fact that going global has never been more important for companies, yet despite the opportunity that comes with accessing untapped markets and driving exposure in unchartered territories, expansion overseas is not without its challenges.Deloitte Private recently launched its first global business survey, analysing the objectives and results of almost 2,000 private company leaders ...

Read More
news image

DUCKDUCK GO BEATS MICROSOFT BING IN GOOGLE'S NEW ANDROID SEARCH ENGINE BALLOT

Google | January 13, 2020

Google is finally ready to give Android users in EU the choice of alternative search engines but surprisingly it’s DuckDuckGo that has been regarded as the most preferred choice whereas Bing stood at last. From 1st March 2020, European Union citizens will get the advantage to choose one out of four search engines as their default (including Google). By doing so, they will not only see their selected choice for making searches in Chrome, but also through Android home screen search box and a...

Read More
news image

FACEBOOK RELEASES LOW-LATENCY ONLINE SPEECH RECOGNITION FRAMEWORK

Facebook | January 13, 2020

Facebook AI Research (FAIR) today said it’s open-sourcing wav2letter@anywhere, a deep learning-based inference framework that achieves fast performance for online automatic speech recognition in cloud or embedded edge environments. Wav2letter@anywhere is based on neural net-based language models wav2letter and wav2letter++, which upon its release in December 2018, FAIR called the fastest open source speech recognition system available. Automatic speech recognition, or ASR, is used to turn ...

Read More