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CONTENT MARKETING
Skai | May 12, 2022
Skai, an intelligent marketing platform, has launched the industry's first Dynamic Commerce Ads (DCAs), helping advertisers design consumer-centric shopper journeys across the closed ecosystems of social media and retailer websites. DCAs create a frictionless purchase experience by dynamically driving Facebook and Instagram shoppers to their retailer of choice from advertisements that showcase up-to-date product details. Streamlining advertisers' omnichannel workflow, DCAs eliminate the ...
MARKETING DATA
RedTrack | December 03, 2021
RedTrack.io, the analytics & attribution tool that helps marketers to analyze acquisition channels and find which campaigns turn visitors into purchases, announced the release of their Private Shopify app. Now, as soon as RedTrack is connected to a Shopify store, it tracks your website's traffic and attributes the purchases to the channels and campaigns they came from. This integration helps fight the biggest problem of all eCom store owners: matching the data between Face...
YouTube | April 20, 2020
YouTube is coming up with a new feature in the analytics showing creators time details when their audience is online. YouTube analytics engineers are always looking to find ways to give creators more data they can use to g...
MARKETING STRATEGY
Stensul | December 23, 2021
Stensul, the platform for collaborative email creation, is recognized in Forrester Research's "Now Tech: Email Marketing Vendors, Q4 2021" report in the workflow collaboration category, the first time the category appears. Stensul is honored to be acknowledged by Forrester. Our technology enables teams to address the major headache around email creation and collaboration. We are especially pleased to see a new category in their 'Now Tech'...
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