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Medallia Experience | February 22, 2023
On February 21, 2023, Medallia, Inc., a worldwide pioneer in customer and employee experience, unveiled Medallia Experience Orchestration (MXO), a platform that assists companies in utilizing omnichannel customer insights to comprehend and tailor to their customer's needs, ensuring an exceptional experience. Medallia Experience Orchestration merges Thunderhead's cutting-edge enterprise technology for real-time interaction management and journey orchestration, which was r...
MARKETING STRATEGY
Imaginuity | October 27, 2021
Imaginuity has launched Pylot, a scalable cloud-based platform for companies to roll out their digital presence across multiple locations, brands, and websites, allowing them to quickly and efficiently establish their online marketing presence. The award-winning Dallas marketing agency has spent decades developing superior digital experiences and has evolved Pylot from its highly successful Imaginuity Centers platform. Designed to drive engagement and customer acquisition, Pylot e...
Demandbase | June 16, 2020
Demandbase, the leader in Account-Based Marketing (ABM), announced the company had acquired Engagio, the leading B2B account-based engagement platform. The acquisition reinforces Demandbase’s leadership in the ABM space and positions it to become the dominant B2B marketing platform company. Furthermore, the acquisition will help accelerate Demandbase’s revenue growth from $100 million to reach its next immediate milestone of $250 million. Demandbase and Engagio joining forces is a si...
Instagram | February 02, 2020
Part of Facebook’s strategy over the course of the past few years has involved trying to ensure that each of the platforms it owns have something new to offer to people, something that would keep its myriad users invested in what said platforms have to offer. Instagram has been a powerful tool for Facebook in this regard, so it will come to so surprise to people that visual-based social media platform is about to get some pretty big updates that will enable the platform to reach whole new ...
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