The Spur Group

MARKETING STRATEGY

VizSense | September 24, 2021

VizSense, Inc., the leader in micro-influencer marketing, was recently awarded for its technological innovation in artificial intelligence and excellence in performance marketing by Futurology and the International Performance Marketing Awards (IPMA), respectively. We are deeply honored to be recognized for two of our most important areas: technology and service excellence. Our amazing team will continue to hold ourselves accountable to our clients and teammates, and...

Vectra | July 09, 2020

Vectra® AI, a leader in network threat detection and response (NDR), today unveiled its modernized global channel partner program, new training and expansion into the commercial market to meet accelerated demand for one of the fastest growing markets in cybersecurity. The new partner program significantly upgrades the overall framework, increases investment in partner relationships on a massive scale, and allows partners to drive their business, while Vectra focuses on ensuring customer succ...

Google | January 14, 2020

Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve mobile site speed by bringing visitors directly to the landing page while measuring the ad click in the background. Due to the importance Google places on site speed, parallel tracking is already mandatory for Search, Shopping, and Display campaigns. As of March 30th it will also be mandatory for all video campaigns....

CONTENT MARKETING

Mapp | May 17, 2021

Mapp, a global provider of insight-led customer experience, has expanded the marketing network Mapp Cloud by incorporating direct mail for targeted print campaigns into its cross-channel service. Mapp's Spring Product Update introduces 15 new features for their cross-channel marketing module, Mapp Engage, and customer analytics module, Mapp Intelligence. Marketers will now incorporate direct mail in all popular formats into their marketing mix by using Mapp Cloud. Furthermore,...