The Marketing Store

Airship | April 06, 2020

For the first time, marketers can quickly zero in on underperforming campaigns with high-level views of performance and journey relationships and in a few clicks modify messages to improve performance with the help of Airship. Read More

Marketing Strategy, Martech

PR Newswire | June 14, 2023

Involta, an award-winning data center, hybrid IT, and cloud-forward consulting firm, is ramping up its channel program with the appointment of Michael Joffe, Vice President of Channel. Joffe brings more than 20 years of global experience across the digital infrastructure and technology industries and has a proven track record of building strategic channel partner programs, including generating multi-cloud data services revenue across multiple markets with hyperscale cloud partners. Read More

Marketing Strategy

Digital Turbine | May 12, 2022

Digital Turbine Inc., an independent mobile growth platform, and Apptopia Inc., a leader in real-time competitive intelligence, announced the first report of a new report series titled ‘The BRAG (Brand Relative App Growth) Index’. This report highlights the UA strategies of mobile apps delivering above-average app install volume relative to the previous quarter’s brand funnel. For mobile marketers, investing in brand awareness has become a higher priority than a ...

Smartsheet | October 20, 2020

Smartsheet (NYSE:SMAR), the enterprise platform for dynamic work, today announces UK-based Specialist Project Integration (SPI) has joined the Smartsheet Aligned Partner Program as a Platinum Partner to deliver customers an integrated solution that enables informed decision making resulting in improved business processes. As a customer turned partner, the partnership is rooted in SPI’s deep understanding of using Smartsheet’s platform to reduce administrative tasks, unlock pro...