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The Marketing Practice
Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
businesswire | March 30, 2021
Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their peers, and offers tangible recommendations for improvement. A new version of Klaviyo’s conversational SMS mar...
Deep.ad | July 21, 2021
Deep.ad, the only computer vision company that identifies brands, trademarks, and advertising in any kind of media, today introduced the launch of PanelBot, a SaaS data extraction channel for market research businesses.Mergingadvanced object detection and optical character recognition (OCR) technology, PanelBot labels brandprints that look within content notable to marketers, comprising paid media creatives and user-generated content.
As brands pursue new methods to comprehend dig...
ZeroSum | May 28, 2021
ZeroSum, an industry-leading provider of software, data, and marketing automation services to the automotive industry, announced today's launch of its data-driven marketing platform, MARKETai. MARKETai is the industry's first AI-driven platform that brings together the following vast amount of data and technology to enhance marketing performance:
• All available inventory in the US
• Machine learning
• Patent-pending predictive technology...
Marin Software | July 23, 2021
Marin Software, a global renowned company, provider of digital marketing software for performance-driven marketers and agencies, today declared that it has published three new customer case studies highlighting the assistances of using MarinOne across various marketing channels.Digital marketers are seeking the best performance from their marketing investment and the advanced bidding at the heart of conveying results. The MarinOne bidding algorithm can be used across channels, containing the lat...
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