The Marketing Practice

Belkins
The agency brings together a complete range of integrated services: from programme planning, proposition development, data sourcing and management, through creative development and digital campaigning, to event management and intelligent teleservice.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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MARKETING ANALYTICS

KLAVIYO UNVEILS NEW MARKETING AUTOMATION INNOVATIONS WITH PERSONALIZED BENCHMARKS TOOL AND CONVERSATIONAL SMS

businesswire | March 30, 2021

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Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their peers, and offers tangible recommendations for improvement. A new version of Klaviyo’s conversational SMS mar...

Read More

CONTENT MARKETING

DEEP.AD INTRODUCESPANELBOT INTELLIGENT CONTENT PROCESSING SOFTWARE FOR MARKET RESEARCH BUSINESSES

Deep.ad | July 21, 2021

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Deep.ad, the only computer vision company that identifies brands, trademarks, and advertising in any kind of media, today introduced the launch of PanelBot, a SaaS data extraction channel for market research businesses.Mergingadvanced object detection and optical character recognition (OCR) technology, PanelBot labels brandprints that look within content notable to marketers, comprising paid media creatives and user-generated content. As brands pursue new methods to comprehend dig...

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MARKETING ANALYTICS

ZEROSUM ANNOUNCES THE LAUNCH OF MARKETAI, A MARKETING PLATFORM

ZeroSum | May 28, 2021

news image

ZeroSum, an industry-leading provider of software, data, and marketing automation services to the automotive industry, announced today's launch of its data-driven marketing platform, MARKETai. MARKETai is the industry's first AI-driven platform that brings together the following vast amount of data and technology to enhance marketing performance: • All available inventory in the US • Machine learning • Patent-pending predictive technology...

Read More

CONTENT MARKETING

MARIN ONE PROVIDES PERFORMANCE ACROSS MARKETING CHANNELS

Marin Software | July 23, 2021

news image

Marin Software, a global renowned company, provider of digital marketing software for performance-driven marketers and agencies, today declared that it has published three new customer case studies highlighting the assistances of using MarinOne across various marketing channels.Digital marketers are seeking the best performance from their marketing investment and the advanced bidding at the heart of conveying results. The MarinOne bidding algorithm can be used across channels, containing the lat...

Read More

MARKETING ANALYTICS

businesswire | March 30, 2021

news image

KLAVIYO UNVEILS NEW MARKETING AUTOMATION INNOVATIONS WITH PERSONALIZED BENCHMARKS TOOL AND CONVERSATIONAL SMS

Today at the company’s virtual product launch event, Klaviyo, the leading customer data and marketing automation platform, unveiled two new products to support the growth and success of its customers, Personalized Benchmarks and Conversational SMS. Personalized Benchmarks is a tool that offers merchants data-driven insights on marketing efforts, comparing performance to their peers, and offers tangible recommendations for improvement. A new version of Klaviyo’s conversational SMS mar...

Read More

CONTENT MARKETING

Deep.ad | July 21, 2021

news image

DEEP.AD INTRODUCESPANELBOT INTELLIGENT CONTENT PROCESSING SOFTWARE FOR MARKET RESEARCH BUSINESSES

Deep.ad, the only computer vision company that identifies brands, trademarks, and advertising in any kind of media, today introduced the launch of PanelBot, a SaaS data extraction channel for market research businesses.Mergingadvanced object detection and optical character recognition (OCR) technology, PanelBot labels brandprints that look within content notable to marketers, comprising paid media creatives and user-generated content. As brands pursue new methods to comprehend dig...

Read More

MARKETING ANALYTICS

ZeroSum | May 28, 2021

news image

ZEROSUM ANNOUNCES THE LAUNCH OF MARKETAI, A MARKETING PLATFORM

ZeroSum, an industry-leading provider of software, data, and marketing automation services to the automotive industry, announced today's launch of its data-driven marketing platform, MARKETai. MARKETai is the industry's first AI-driven platform that brings together the following vast amount of data and technology to enhance marketing performance: • All available inventory in the US • Machine learning • Patent-pending predictive technology...

Read More

CONTENT MARKETING

Marin Software | July 23, 2021

news image

MARIN ONE PROVIDES PERFORMANCE ACROSS MARKETING CHANNELS

Marin Software, a global renowned company, provider of digital marketing software for performance-driven marketers and agencies, today declared that it has published three new customer case studies highlighting the assistances of using MarinOne across various marketing channels.Digital marketers are seeking the best performance from their marketing investment and the advanced bidding at the heart of conveying results. The MarinOne bidding algorithm can be used across channels, containing the lat...

Read More