The Brand Agency

The Pedowitz Group | June 29, 2020

Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern digital marketing. Companies claim they want to focus more on the customer and move marketing initiatives to a more customer-centric approach, yet, all too often, these same companies are not performing the necessary foundation work to make this happen. I call this a Customer Experience Paradox. I understand why this may have becom...

EVENT MARKETING

Showpad | September 02, 2020

Showpad today announces details for TRANSFORM 2020, the world’s largest sales enablement conference. Taking place October 1-2, the free virtual conference will include a mix of live keynotes, on-demand breakout sessions and interactive networking opportunities, bringing together the largest community of sales enablement professionals. The theme for TRANSFORM 2020, “Elevating Enablement,” is a nod to the growing importance of sales enablement in winning customers and driv...

CHANNEL PARTNERSHIPS

CloudBlue | April 20, 2022

CloudBlue, a leader in cloud ecosystem technology, announced its inclusion in Canalys’ analyst report featuring the top Partner Ecosystem Management providers. Canalys has highlighted the ecosystem platforms based on their ability to promote their offerings within ecosystems, assist in creating complex solutions and end-to-end services, manage multi-directional partnerships, and recognize customer opportunities that can jointly sell. “Inclusion within this comprehensiv...

QuinStreet | July 16, 2020

QuinStreet, Inc. (NASDAQ:QNST) shareholders will have a reason to smile today, with the covering analyst making substantial upgrades to next year's forecasts. The analyst greatly increased their revenue estimates, suggesting a stark improvement in business fundamentals. The market seems to be pricing in some improvement in the business too, with the stock up 9.6% over the past week, closing at US$11.34. It will be interesting to see if this latest upgrade is enough to kickstart further buyin...