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MARKETING STRATEGY

ActiveCampaign | June 23, 2022

ActiveCampaign, the leader in Customer Experience Automation (CXA), continues its momentum by welcoming two new members to its leadership team. These additions follow its acquisition of Postmark and DMARC Digests, further demonstrating the SaaS company’s influence on the market. Tech veteran Sameer Kazi has joined ActiveCampaign as President. Previously, he was CEO of customer engagement platform Cheetah Digital. In that time, Cheetah Digital grew into one of the largest ind...

MARKETING STRATEGY

ChannelAdvisor | July 19, 2022

ChannelAdvisor Corporation (NYSE: ECOM), a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, today announced new integrations and platform capabilities to help improve product visibility, meet new sources of consumer demand and increase operational efficiencies. "With more than 350 marketplace and retail integrations, ChannelAdvisor's commitment to helping brands reach consumers across all stages of the consume...

MARKETING STRATEGY

Forrester | April 28, 2021

This year's Return on Integration (ROI) Honors recipients are Code42 Software, Inc., Dell Technologies, and SUEZ – Water Technologies & Solutions, according to Forrester. These companies have been honored for making bold decisions, aligning their revenue engine, and pushing transformative initiatives with the help of Forrester models, frameworks, and methodologies. The ROI honorees will be recognized at B2B Summit North America, which will be held as a live virtual e...

CHANNEL PARTNERSHIPS

DTEN | September 14, 2022

DTEN, an award-winning leader for all-in-one video collaboration solutions, announces David Angel as General Manager, North America Channel Sales and LATAM. In this expanded role, Angel will be responsible for growing and nurturing channel partnerships, plus building strong and productive relationships throughout the Americas. "David Angel brings deep industry knowledge and proven expertise to his new role at DTEN," says Wei Liu, the company's founder a...