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FACEBOOK MUST DISCLOSE APP RECORDS FOR MASSACHUSETTS PROBE, JUDGE RULES

Facebook | January 20, 2020

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Facebook Inc has been ordered by a Massachusetts judge to turn over material to the state's attorney general about thousands of apps that the social media company suspected may have misused customer data. In a decision made public on Friday, Massachusetts Superior Court Justice Brian Davis said Attorney General Maura Healey had demonstrated a "substantial need" for the material, as she investigates Facebook's privacy practices....

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B2B MARKETING PREDICTIONS: NEW IDEAS FOR OLD, TIRED CHALLENGES

The Pedowitz Group | January 30, 2020

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Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the customer buys in our rapidly-changing digital world – and how we as businesses can engage and serve them.Ten years is a long time to see many, many trends come and go, but have the challenges really changed?Here at The Pedowitz Group, we don’t think so. Unfortunately, the p...

Read More

DECK 7 OPTIMIZES ITS STRATEGIC MARKETING FOR 2020 USING A REVISED ABM STRATEGY

DECK 7 | February 04, 2020

news image

Being one of the best lead-gen service providers in San Diego, California, DECK 7 is more data-focused than ever. The brand has optimized its strategic marketing approach by scaling ABM in a number of effective ways. By combining its time-tested ABM framework with a strong data-driven approach, DECK 7 is empowering numerous brands in maximizing growth and driving actionable results. DECK 7’s ABM prowess is defined by its skilled team members and their advanced approach to B2B market...

Read More

CONTENT MARKETING

ORACLE ANNOUNCES FUSION MARKETING, THE FIRST SOLUTION TO FULLY AUTOMATE LEAD GENERATION AND QUALIFICATION

Oracle | September 20, 2021

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To help marketers execute campaigns that generate highly qualified sales opportunities and accelerate deal cycles, Oracle today announced Oracle Fusion Marketing. Part of Oracle Advertising and CX, Fusion Marketing enables marketers to easily create campaigns that span traditional marketing and advertising channels, and is the first marketing automation solution that is engineered to bypass the entire lead qualification and conversion process. Fusion Marketing uses artificial intelligence (AI) t...

Read More
news image

FACEBOOK MUST DISCLOSE APP RECORDS FOR MASSACHUSETTS PROBE, JUDGE RULES

Facebook | January 20, 2020

Facebook Inc has been ordered by a Massachusetts judge to turn over material to the state's attorney general about thousands of apps that the social media company suspected may have misused customer data. In a decision made public on Friday, Massachusetts Superior Court Justice Brian Davis said Attorney General Maura Healey had demonstrated a "substantial need" for the material, as she investigates Facebook's privacy practices....

Read More
news image

B2B MARKETING PREDICTIONS: NEW IDEAS FOR OLD, TIRED CHALLENGES

The Pedowitz Group | January 30, 2020

Marketing has been through an incredible amount of change over the last decade. We’ve seen our industry disrupted by an onslaught of technology desperately trying to solve the gap between how the customer buys in our rapidly-changing digital world – and how we as businesses can engage and serve them.Ten years is a long time to see many, many trends come and go, but have the challenges really changed?Here at The Pedowitz Group, we don’t think so. Unfortunately, the p...

Read More
news image

DECK 7 OPTIMIZES ITS STRATEGIC MARKETING FOR 2020 USING A REVISED ABM STRATEGY

DECK 7 | February 04, 2020

Being one of the best lead-gen service providers in San Diego, California, DECK 7 is more data-focused than ever. The brand has optimized its strategic marketing approach by scaling ABM in a number of effective ways. By combining its time-tested ABM framework with a strong data-driven approach, DECK 7 is empowering numerous brands in maximizing growth and driving actionable results. DECK 7’s ABM prowess is defined by its skilled team members and their advanced approach to B2B market...

Read More
news image

CONTENT MARKETING

ORACLE ANNOUNCES FUSION MARKETING, THE FIRST SOLUTION TO FULLY AUTOMATE LEAD GENERATION AND QUALIFICATION

Oracle | September 20, 2021

To help marketers execute campaigns that generate highly qualified sales opportunities and accelerate deal cycles, Oracle today announced Oracle Fusion Marketing. Part of Oracle Advertising and CX, Fusion Marketing enables marketers to easily create campaigns that span traditional marketing and advertising channels, and is the first marketing automation solution that is engineered to bypass the entire lead qualification and conversion process. Fusion Marketing uses artificial intelligence (AI) t...

Read More