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Marketing Strategy
Litmus | November 15, 2021
Litmus, a leader in email marketing, announced the acquisition of Kickdynamic, an AI-driven content automation solution. With its acquisition, Litmus expands its portfolio of email marketing solutions to include Kickdynamic's dynamic content automation and AI-driven product recommendations. Highly targeted and personalized marketing initiatives and programs are critical to revenue generation. According to Epsilon, 80% of customers are more likely to make a purchase from a bran...
Martech, Channel Partnerships
Business Wire | July 24, 2023
UserTesting, a leader in experience research and insights, today announced the launch of its new certified partner program for digital agencies. The program is designed to provide agencies with the training, resources, and technology to build and/or enhance their UX research and design offerings–providing a more scalable and efficient way to bring customer sentiment into the process for how they design, create, and deploy new products and experiences for their clients. The UserTestin...
Martech
Nuvias Group | August 01, 2022
The Nuvias Group, the European high-value distributor, is launching a digital toolkit for partners, offering single entry-point access to multiple productivity and knowledge tools. Nuvias ONE provides partners with easy access to everything they need to deliver an excellent service to their customers. From order and inventory-tracking, subscription-based service provisioning, leading-edge training modules and marketing automation – it is a dynamic, constantly updated knowled...
Content Marketing
TAKUMI | August 09, 2021
In the midst of their expansion into the U.S. market, TAKUMI, an award-winning international influencer marketing, branding, and social media platform, today announced their acquisition of Unieed, a content and strategic media-buying agency that specializes in content-driven campaigns working with leading outdoor and cycling brands. Since 2015, TAKUMI continuously works to expand their talent and offerings in order to further their mission of professionalizing and growing the creator economy. TA...
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