TAB.COMPANY

tab.company

At TAB we consider ourselves the gateway between brands and mobile consumers. As a first performance-driven mobile agency that understands mobile consumers’ needs and behaviors, TAB supports and enhances mobile media channels for brand communications.

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GOOGLE TO HIGHLIGHT IMAGE LICENSING INFORMATION IN IMAGE SEARCH RESULTS

Google | February 20, 2020

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Google is beta testing a way for sites to highlight licensing information about content that appears in image search results. The changes to image search results include a small badge indicating a particular image is “licensable.” After clicking on the image to expand it, Google will show where the image can be licensed from....

Read More

MARKETING STRATEGY

KING STREET MEDIA ACQUIRES NOW CREATIVE GROUP, INTRODUCES NOW IMPACT STUDIO

King Street Media | May 04, 2021

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Now Creative Group, celebrating its eighth anniversary this spring, has been acquired by Toronto agency King Street Media. The merger brings together two teams who are collaborating for the past year, bridging the worlds of creative/branding and paid advertising/growth marketing. The teams will now serve clients under one agency, King Street Media. The company is additionally launching Now Impact Studio, a sub-brand under King Street Media serving impact-focused bus...

Read More

CHANNEL PARTNERSHIPS

GOTO ENHANCES PARTNER PROGRAM TO FURTHER ELEVATE PARTNER RELATIONSHIPS WITH ESSENTIAL RESOURCES FOR SMBS

GoTo | September 20, 2022

news image

GoTo, the all-in-one business communications and IT support platform, today announced major updates to its GoTo Partner Network, including a new GoTo Resolve offering designed for Managed Service Providers (MSPs) as well as streamlined sales and demand generation support for all partners with its new Partner Concierge Program. The offerings were designed specifically to address channel partners’ most pressing challenges, empowering organizations to streamline setup and day-to-day operation...

Read More

CONSUMER EXPECTATIONS EXPLODE (AGAIN)

Visibility Public Relations | July 13, 2020

news image

Consumer expectations are up again. A lot. Why should that matter to marketers? Because “expectations” are a key determinant of customer loyalty, marketing success, and brand profitability. According to the most recent Brand Keys Consumer Expectations Survey, expectations for virtually every category have increased an average of 42% in the first six months of 2020. That’s on top of 2019’s average increase of 250%! The brand bottom line is expectations continue to grow. Co...

Read More
news image

GOOGLE TO HIGHLIGHT IMAGE LICENSING INFORMATION IN IMAGE SEARCH RESULTS

Google | February 20, 2020

Google is beta testing a way for sites to highlight licensing information about content that appears in image search results. The changes to image search results include a small badge indicating a particular image is “licensable.” After clicking on the image to expand it, Google will show where the image can be licensed from....

Read More
news image

MARKETING STRATEGY

KING STREET MEDIA ACQUIRES NOW CREATIVE GROUP, INTRODUCES NOW IMPACT STUDIO

King Street Media | May 04, 2021

Now Creative Group, celebrating its eighth anniversary this spring, has been acquired by Toronto agency King Street Media. The merger brings together two teams who are collaborating for the past year, bridging the worlds of creative/branding and paid advertising/growth marketing. The teams will now serve clients under one agency, King Street Media. The company is additionally launching Now Impact Studio, a sub-brand under King Street Media serving impact-focused bus...

Read More
news image

CHANNEL PARTNERSHIPS

GOTO ENHANCES PARTNER PROGRAM TO FURTHER ELEVATE PARTNER RELATIONSHIPS WITH ESSENTIAL RESOURCES FOR SMBS

GoTo | September 20, 2022

GoTo, the all-in-one business communications and IT support platform, today announced major updates to its GoTo Partner Network, including a new GoTo Resolve offering designed for Managed Service Providers (MSPs) as well as streamlined sales and demand generation support for all partners with its new Partner Concierge Program. The offerings were designed specifically to address channel partners’ most pressing challenges, empowering organizations to streamline setup and day-to-day operation...

Read More
news image

CONSUMER EXPECTATIONS EXPLODE (AGAIN)

Visibility Public Relations | July 13, 2020

Consumer expectations are up again. A lot. Why should that matter to marketers? Because “expectations” are a key determinant of customer loyalty, marketing success, and brand profitability. According to the most recent Brand Keys Consumer Expectations Survey, expectations for virtually every category have increased an average of 42% in the first six months of 2020. That’s on top of 2019’s average increase of 250%! The brand bottom line is expectations continue to grow. Co...

Read More