Synergy Advertising

CONTENT MARKETING

CapabilitySource | June 03, 2021

A new partnership between CapabilitySource and Welcome has created new opportunities to provide marketers with world-class work management, native in-app content creation, SEO optimization, metadata tracking, content analytics, and marketing innovation capabilities. Now marketers can optimize marketing operations in a way not possible before. Previously known as NewsCred, Welcome recently rebranded to expand beyond a content marketing platform to satisfy the needs of a broader mar...

YouTube | March 02, 2020

YouTube creator community is most concerned about ‘demonetization’ and now to make things feasible, YouTube is working on a new program that will allow creators to directly sell the ads to brands they work with. The program comes with limitations as it allows creators to work only with brands they have already established a relationship, as per Tom Leung, director of product management at YouTube. Leung acknowledged that many people will be interested in knowing more about it but the...

MARKETING ANALYTICS

martechtoday | March 30, 2021

“You have to be agile today,” said Matthew Murray, COO & CMO of direct-to-consumer women’s wellness brand Love Wellness. Certainly this didn’t shock any attendees of MarTech’s virtual conference this March. As we’ve covered extensively at MarTech Today, agile marketing is a route many business are taking, and it works best when keeping the customer as the focus. For Murray, nimble data measurement and analytics strategies are also essential ...

The Spur Group | April 27, 2020

Everything in our lives has fundamentally changed in 2020. We can’t just run to the store for a forgotten item. We can’t visit our families, our parents or our children and grandchildren. No more dropping in on friends for fun. For those of us who have loved ones who are first responders or in positions considered essential, we worry every day for their safety and for the safety of those in our homes. And the experience of work has been completely disrupted, even for people used to w...