Synclarity

Google | January 14, 2020

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS ...

Merkle | August 04, 2020

Merkle, a leading technology-enabled, data-driven performance marketing agency, has launched the first edition of its Consumer Experience Sentiment Report. Within this report, Merkle reveals how consumers feel about the personal experiences brands are delivering and how their feelings and expectations of brands are changing over time. Merkle surveyed more than 1,000 US respondents over the age of 18 in July 2020, amidst a global pandemic, widespread social unrest, and economic uncertainty. Given...

SOCIAL MEDIA MARKETING

Rockerbox | September 02, 2021

Rockerbox, the leading marketing measurement platform for direct-to-consumer (DTC) brands, has released Rockerbox Experiments, a new solution that—when combined with the technology’s best-in-class attribution—provides additional measurement capabilities and expanded datasets to help enable a more data-driven marketing organization. With Rockerbox’s expansive partner ecosystem, marketers can now measure and compare experiments with their top platforms all within Rockerbox ...

Act-On Software | August 11, 2020

Act-On Software, the leading growth marketing platform, today announced its cloud infrastructure expansion into Canada to ensure top-of-market data compliance for Canadian customers and end-users. Act-On’s cloud expansion, in addition to existing infrastructure in the U.S. and Europe, sets it ahead of the industry by guaranteeing applications and databases can meet local data residency requirements in all three regions. Act-On is doubling down on compliance for customers and...