Switched On

Demandbase | July 21, 2020

Demandbase, the leader in Account-Based Marketing (ABM), announced the results of its 2020 ABM Market Research Study. Conducted in collaboration with Outreach, PFL, Uberflip, Metadata.io, Drift, and Bombora, almost 900 employees from companies of all sizes were surveyed about their experiences with ABM. The study took a holistic view of ABM trends to identify the keys to ABM success, as well as the biggest challenges that hinder it. The insights will help B2B revenue teams maximize the impact of...

Nextiva | August 11, 2020

Nextiva partners now have a new partner program, NeXus, along with new channel leaders from Microsoft, Dropbox and Google. NeXus includes access to gamified training and certifications, demand generation tools, enhanced marketing capabilities and MDF. It also offers reviews of upcoming product enhancements, promotions and SPIFFs, and more to help partners across distinct business tiers....

Martech

Zoomd | November 20, 2021

Zoomd Technologies Ltd. and its wholly-owned subsidiary Zoomd Ltd., the marketing tech (MarTech) user-acquisition and engagement platform, reported it has signed a formal marketing partner agreement with Snapchat on November 3, 2021 for becoming Snapchat certified marketing partner. Since its launch in 2011, Snapchat became known for its "mobile-first" social experience. Snapchat places significant emphasis on users interacting with virtual stickers and augmented reality...

Channel Partnerships

Censys | July 28, 2022

Today, Censys, the leader in Attack Surface Management (ASM), introduced its worldwide channel partner program with more than ten companies participating. The goal of the program is to expand Censys' leading edge capabilities and visibility to more customers across the world. With the launch of this program, it reinforces Censys' mission to be a channel-first organization, putting the partners at the forefront of all go-to-market efforts worldwide. Built with partners in mind, the ...