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Marketing Land | October 27, 2016

With the holidays rapidly approaching, marketers are busy finalizing plans to engage buyers and capture share of market. But what happens when the best-laid plans go awry as the team attempts to optimize the customer journey without the ability to identify unique buyers across digital devices?We talk glibly about stitching data across channels and devices to reveal the customer story at each touch point. As marketers, we want to launch campaigns and engage buyers from moment to moment as they cl...

Social Media Today | November 11, 2019

Twitter is testing out a new option which would enable you to switch accounts within the tweet reply process, making it easier to manage multiple account interactions on the go. Spotted by user Renz Bernardo (and shared by social media expert Matt Navarra), the option could help those who manage multiple accounts to not only keep tabs on relevant mentions and activity (by, say, following their other accounts from their personal profile), but also to action the same at any time. Some users have n...

LinkedIn | January 16, 2020

LinkedIn pages are gaining three new features designed to facilitate more community engagement and form stronger relationships with followers. According to LinkedIn, there are now more than 50 million organizations around the world utilizing pages to connect with customers, prospects, and employees. To assist these organizations, LinkedIn rolls out regular updates every quarter. With this quarter’s update, new features include invite to follow, LinkedIn Live integration, and new posting op...

Facebook | January 15, 2020

Facebook has thousands of moderators all around the world along with their algorithms that work day and night to identify false and traumatizing content on Facebook. While signing to be a moderator, the person must know the job involves viewing traumatic posts all day, not to mention, the frequency of the posts varies from country to country. Zaicev, a former Facebook moderator, recently told VICE that Facebook is failing to provide moderators adequate support and incentives that they deserved. ...