Substance Global

The CMO Club | June 04, 2020

Claro Enterprise Solutions and The CMO Club Partner to Produce "Social Media Playbook" Report Examines How Marketers Can Use Social Media to Engage with Customers and Build Brands

MARKETING STRATEGY

Imaginuity | October 27, 2021

Imaginuity has launched Pylot, a scalable cloud-based platform for companies to roll out their digital presence across multiple locations, brands, and websites, allowing them to quickly and efficiently establish their online marketing presence. The award-winning Dallas marketing agency has spent decades developing superior digital experiences and has evolved Pylot from its highly successful Imaginuity Centers platform. Designed to drive engagement and customer acquisition, Pylot e...

MARKETING DATA

Macro | December 13, 2021

Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Channel Marketing Management software, has named Macro as a strategic Zift partner. The distinction recognizes organizations that (a) have a track record of driving channel revenue and success for their customers, and (b) demonstrate expertise in the ZiftONE enterprise channel management platform. Zift maintains a growing ecosystem of trusted and certified agencies, applications, and service providers. ...

CONTENT MARKETING

CivicScience | August 16, 2021

Market intelligence company CivicScience, along with key strategic partners, today announced the launch of a new media and advertising company, aimed at revolutionizing digital marketing in a privacy-centric future. The startup will be seeded with an initial investment of $15 million and run by accomplished industry leaders. The new venture is supported by strategic investors including Thomas Tull, founder of Legendary Entertainment, Jeff Wilke, former CEO of Worldwide Consumer at Amazon, and Th...