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MARKETING ANALYTICS

ZeroSum | May 28, 2021

ZeroSum, an industry-leading provider of software, data, and marketing automation services to the automotive industry, announced today's launch of its data-driven marketing platform, MARKETai. MARKETai is the industry's first AI-driven platform that brings together the following vast amount of data and technology to enhance marketing performance: • All available inventory in the US • Machine learning • Patent-pending predictive technology...

CONTENT MARKETING

MRKT360 | July 06, 2021

MRKT360, Comuniquemos Hoy, and 4Latam are collaborating to carry DV360 to the Latin American market. We are thrilled to declare our new synergistic agreement with Comuniquemos Hoy and 4Latam, both exceptionally talented digital marketing organizations situated in Argentina. This will allow all parties to offer better administrations to more clients through MRKT360's admittance to the campaign management platform Display and Video 360. Mrkt360 is a digital marketing agency situa...

MARKETING DATA

OSF Digital | January 21, 2022

On January 18, OSF Digital, a digital transformation services company, announced that it acquired Datarati, a marketing automation, and CRM agency. Datarati is a Salesforce partner specializing in Salesforce Marketing Cloud in New Zealand and Australia. It has customers across the APAC region. This is OSF’s sixth acquisition in the past nine months as a part of their global strategy to scale locally and regionally n the APAC region. It plans to increase its Salesforce Digital 360 capabilit...

MARKETING STRATEGY

Omnicom Media Group | October 07, 2021

Omnicom Media Group (OMG), a subsidiary of Omnicom Group (NYSE: OMC), today announced it has acquired Jump 450 Media, a performance marketing agency focused on customer acquisition for brands across the digital ecosystem. Jump 450 Media leverages algorithmic scaling strategies, rapid creative testing, and robust data analytics to optimize digital media spend and drive customer acquisition for high-growth and enterprise clients in industries such as consumer, health and wellness, g...