Strangelove

Google | February 18, 2020

Google Ads is introducing an easier way for manager accounts to share audience lists across all accounts. Before today, sharing audience lists from manager accounts to sub-accounts would have required multiple steps to set up. Now, advertisers can simply opt-in via the settings panel. A new feature, called continuous audience sharing, is something advertisers can activate in their account settings as shown above. When opted in to continuous audience sharing, any remarketing lists created ...

CHANNEL PARTNERSHIPS

Cross Screen Media | November 11, 2021

Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled garden data set in the ecosystem. Cross Screen Media will license HyphaMetrics' omnichannel cross-device panel data to empower advertisers to more effectively reach their true audience based on definitive individual exposure data, which accounts for co-viewing of any program. It also enhances Cros...

MARKETING ANALYTICS

businesswire | February 11, 2021

PFL, the pioneer and pioneer in material promoting robotization, today declares new abilities and item refreshes that engage showcasing groups to make noteworthy brand encounters by means of mechanized, aim driven material advertising. Since PFL is consolidating its Tactile Marketing Automation arrangement with SwagIQ, presently called Experience Enablement, clients can trigger material advertising consequently or physically inside one item. Moreover, upgrades to the Command Center make it simpl...

Instagram | January 23, 2020

If there’s one social media service that has been on roll for quite some time now in regards to introducing exciting new features, it’s Instagram. Whether it’s about hiding like count from posts or testing group stories, Instagram has been striving on making its platform as enjoyable for its users as it can get. Well, today isn’t any different either! According to renowned App Researcher Jane Manchun Wong, the Facebook-owned social media service is reportedly working on a...