Starcom is the Human Experience Company. A world-renowned media communications agency, we believe the alchemy of people and technology creates experiences people love, and actions brands need. With more than 5,000 employees worldwide, Starcom partners with the world's leading marketers and new establishment brands, including Airbnb, Coca-Cola, Fiat Chrysler Automobiles, Kellogg Company, Kraft Heinz, Samsung, Visa and more. Starcom is part of Publicis Media, one of four solution hubs within Publicis.

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us

Events

Related News

PUBLICIS GROUPE DISMANTLES STARCOM MEDIAVEST AND ZENITH OPTIMEDIA IN RESTRUCTURING

MediaVest | March 14, 2016

news image

This change is being done under the context of Mediavest's recent decision to fire 80 of its employees after the loss of some of its most important clients: Procter & Gamble, Coca-Cola and Walmart. With this new structure, the money from the four agencies will be united under one roof instead of split between the two giants....

Read More

AD GIANT STARCOM MEDIAVEST RESTRUCTURES AS TV UPFRONT LOOMS (EXCLUSIVE)

Starcom Mediavest Group | July 29, 2016

news image

One of Madison Avenue’s most influential agencies is about to be put through a major restructuring – just weeks before it is expected to help advertisers like American Honda, Taco Bell and Samsung Electronics figure out how much money to invest in TV commercials and other types of advertising....

Read More

STARCOM MEDIAVEST’S MIKE AMOUR TO EXIT PUBLICIS MEDIA

MediaVest | July 19, 2016

news image

Mike Amour, the APAC president of Starcom MediaVest Group (SMG), will be leaving Publicis Media, the company has confirmed. In a statement issued after queries from Campaign Asia-Pacific, Publicis Media APAC CEO Gerry Boyle said Amour made a “significant contribution” to Starcom MediaVest’s business in APAC over the past 18 months, “including helping win new global assignments as well as delivering solid revenue growth and profits in the region.”...

Read More

GOOGLE ADS INTRODUCES BID SIMULATOR SUPPORT FOR SMART BIDDING

Google | January 14, 2020

news image

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS ...

Read More
news image

PUBLICIS GROUPE DISMANTLES STARCOM MEDIAVEST AND ZENITH OPTIMEDIA IN RESTRUCTURING

MediaVest | March 14, 2016

This change is being done under the context of Mediavest's recent decision to fire 80 of its employees after the loss of some of its most important clients: Procter & Gamble, Coca-Cola and Walmart. With this new structure, the money from the four agencies will be united under one roof instead of split between the two giants....

Read More
news image

AD GIANT STARCOM MEDIAVEST RESTRUCTURES AS TV UPFRONT LOOMS (EXCLUSIVE)

Starcom Mediavest Group | July 29, 2016

One of Madison Avenue’s most influential agencies is about to be put through a major restructuring – just weeks before it is expected to help advertisers like American Honda, Taco Bell and Samsung Electronics figure out how much money to invest in TV commercials and other types of advertising....

Read More
news image

STARCOM MEDIAVEST’S MIKE AMOUR TO EXIT PUBLICIS MEDIA

MediaVest | July 19, 2016

Mike Amour, the APAC president of Starcom MediaVest Group (SMG), will be leaving Publicis Media, the company has confirmed. In a statement issued after queries from Campaign Asia-Pacific, Publicis Media APAC CEO Gerry Boyle said Amour made a “significant contribution” to Starcom MediaVest’s business in APAC over the past 18 months, “including helping win new global assignments as well as delivering solid revenue growth and profits in the region.”...

Read More
news image

GOOGLE ADS INTRODUCES BID SIMULATOR SUPPORT FOR SMART BIDDING

Google | January 14, 2020

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS ...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us