Starcom

MediaVest | March 14, 2016

This change is being done under the context of Mediavest's recent decision to fire 80 of its employees after the loss of some of its most important clients: Procter & Gamble, Coca-Cola and Walmart. With this new structure, the money from the four agencies will be united under one roof instead of split between the two giants....

Starcom Mediavest Group | July 29, 2016

One of Madison Avenue’s most influential agencies is about to be put through a major restructuring – just weeks before it is expected to help advertisers like American Honda, Taco Bell and Samsung Electronics figure out how much money to invest in TV commercials and other types of advertising....

MediaVest | July 19, 2016

Mike Amour, the APAC president of Starcom MediaVest Group (SMG), will be leaving Publicis Media, the company has confirmed. In a statement issued after queries from Campaign Asia-Pacific, Publicis Media APAC CEO Gerry Boyle said Amour made a “significant contribution” to Starcom MediaVest’s business in APAC over the past 18 months, “including helping win new global assignments as well as delivering solid revenue growth and profits in the region.”...

Google | January 14, 2020

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS ...