Starcom

MediaVest | July 19, 2016

Mike Amour, the APAC president of Starcom MediaVest Group (SMG), will be leaving Publicis Media, the company has confirmed. In a statement issued after queries from Campaign Asia-Pacific, Publicis Media APAC CEO Gerry Boyle said Amour made a “significant contribution” to Starcom MediaVest’s business in APAC over the past 18 months, “including helping win new global assignments as well as delivering solid revenue growth and profits in the region.”...

MediaVest | February 29, 2016

"We routinely evaluate all aspects of our business to map to our clients' needs and the future. As a result, we are making talent calibrations across our U.S. operations," the organization told Adweek in a statement....

MediaVest | March 14, 2016

This change is being done under the context of Mediavest's recent decision to fire 80 of its employees after the loss of some of its most important clients: Procter & Gamble, Coca-Cola and Walmart. With this new structure, the money from the four agencies will be united under one roof instead of split between the two giants....

Starcom Mediavest Group | July 29, 2016

One of Madison Avenue’s most influential agencies is about to be put through a major restructuring – just weeks before it is expected to help advertisers like American Honda, Taco Bell and Samsung Electronics figure out how much money to invest in TV commercials and other types of advertising....