SmartSites

MULTI CHANNEL MARKETING

FluentStream | September 14, 2022

FluentStream, the fastest-growing unified communications-as-a-service (UCaaS) provider for small and mid-size organizations, today announced that Allevia Technology has joined its partner program. As a result, Allevia has upgraded 100% of its customers to FluentStream. The company now offers FluentStream’s UCaaS services to its new customers and provides support to customers who have already transitioned to FluentStream. Allevia Technology, based in Maryville, Tennessee, pro...

MARTECH

ActiveCampaign | June 10, 2022

ActiveCampaign announced that customers may now create their custom objects from within the application without coding. This new feature enables users to augment contacts and accounts and deal with their data without requiring API or developer assistance. ActiveCampaign enables organizations to connect to powerful app integrations that employ custom objects, such as Salesforce, Zendesk Serve, Calendly, DocuSign, and Eventbrite, or create custom objects to support their use case. A...

CHANNEL PARTNERSHIPS

RYU Apparel | April 19, 2022

RYU Apparel Inc., award-winning urban athletic apparel, announced that it was launching a new, fully integrated, cross-channel marketing campaign for backpacks. It is a key category for RYU as a part of their bags and packs product line. The global backpack market is expected to reach more than $2 billion USD in 2025, with a CAGR of 7.23% between 2020 and 2025. RYU will launch its new backpack campaign with the tagline “How Far Will You Go?” which aligns with their Mov...

MARKETING STRATEGY

360insights | March 15, 2022

360insights announced that it had acquired Webinfinity, an ecosystem management platform. It had purchased a minority stake in the company in early 2021. This acquisition fulfills 360insights’ plan to deliver the most powerful tools and most talented people in the Channel Incentives Management landscape. “Ecosystems have, on average, 10 times more partners than transactional channel programs and require the core elements, such as recruitment, onboarding, incentives, en...