Silverback Strategies

MARKETING STRATEGY

Tread Partners | April 29, 2021

Having collaborated with more than 500 auto customers in the marketing space in the course of recent years, 3VE Marketing of Raleigh, NC, will authoritatively dispatch its subsequent image, Tread Partners, on April 28th, 2021. Zeroed in on the car reseller's exchange, the organization accomplices with multi-area tire vendors and auto fix shops to sell more tires and get more quality clients than any other time - with show or disappointment. Prime supporter David Christopher sa...

CONTENT MARKETING

KERV | August 11, 2021

KERV Interactive, a recognized machine learning and AI technology company specializing in helping agencies and marketers futureproof the bridging of content and commerce, is partnering with Darn Tough Vermont to drive deeper reach and engagement through a series of social video ads. By utilizing KERV Interactive's Social Embed product, Darn Tough was able to drive substantial lift to return on ad spend (ROAS), click-through rate (CTR), cost-per-click (CPC) and website purchases compared to n...

CONTENT MARKETING

Quad | April 14, 2021

Quad/Graphics, Inc. (NYSE: QUAD) today announced it is enhancing its integrated marketing solutions offering through a newly expanded relationship with Package InSight, an organization that studies brand packaging performance, consumer attention and shelf impact. Through this partnership, brands and marketers who work with Quad will have access to a unique, data-driven view of how consumers engage with products during the shopping experience to aid in decision-making. Package InSi...

Act-On Software | July 31, 2020

Act-On’s user experience enhancements include a 360-degree view of contact activities, which is the most used feature of the platform for both Sales and Marketing. It’s now easier than ever for any user to see full engagement, lead scores, account-associated scores, different segments and nurturing campaigns contacts are in, and other key capabilities that can help businesses increase their growth. In a world where there are thousands of sales leads, Act-On enables users to easily fi...