She Runs It

HP Inc | July 21, 2020

HP Inc. has unveiled HP Amplify, a global channel partner programme. Built on a single, integrated structure, HP Amplify provides insights, capabilities and collaboration tools. The new programme goes into effect on November 1, 2020, for commercial partners with retail partners slated to transition in the second half of 2021. By consolidating HP's partner products, tools and trainings into one programme, HP Amplify makes it easier for partners to take advantage of its benefits and engage cus...

Stratus Technologies | June 16, 2020

Stratus Technologies, which has been selling fault-tolerant computer systems for 40 years, is amid a rebirth. As part of a corporate self-evaluation, the company drastically pared down its channel partners from about 1,500 to 280. "Our goal is to work closely with fewer partners to drive sales higher," said Mike Bradshaw, senior director of global channels and partner ecosystem at Stratus Technologies, based in Maynard, Mass....

Martech

AMC Networks, Roku | November 04, 2022

AMC Networks and Roku today announced an expanded partnership that will feature AMC Networks’ high-quality content and targeted streaming services across The Roku Channel’s broad and growing ecosystem. The agreement includes the addition of 11 free ad-supported streaming (FAST) channels created and programmed by AMC Networks to The Roku Channel, including an exclusive channel, AMC Showcase, which will feature many of AMC’s signature dramas including Mad Men. The ...

Multi Channel Marketing

Sinch, Blueshift | September 07, 2022

Sinch, a global leader in cloud communications and mobile customer engagement, has teamed with Blueshift to offer rich, powerful, two-way conversational experiences in a host of channels in Blueshift’s App Hub and Journey Builder. Sinch’s Conversation API is a single, unique API through which businesses can communicate with people over multiple mobile channels such as Instagram, Facebook Messenger, SMS, MMS, RCS and WhatsApp. It is used by several of the largest techno...