She Runs It

MARKETING STRATEGY

King Street Media | May 04, 2021

Now Creative Group, celebrating its eighth anniversary this spring, has been acquired by Toronto agency King Street Media. The merger brings together two teams who are collaborating for the past year, bridging the worlds of creative/branding and paid advertising/growth marketing. The teams will now serve clients under one agency, King Street Media. The company is additionally launching Now Impact Studio, a sub-brand under King Street Media serving impact-focused bus...

CHANNEL PARTNERSHIPS

HP Inc | November 02, 2020

HP Inc.’s overhauled channel partner program, HP Amplify, went live Monday with nearly all existing commercial partners already registered, the company said. The PC and printer giant first unveiled details about the Amplify program in July, with the goal of giving solution providers plenty of time to digest the many changes in the program before it debuted....

MARKETING STRATEGY

Omnicom Media Group | October 07, 2021

Omnicom Media Group (OMG), a subsidiary of Omnicom Group (NYSE: OMC), today announced it has acquired Jump 450 Media, a performance marketing agency focused on customer acquisition for brands across the digital ecosystem. Jump 450 Media leverages algorithmic scaling strategies, rapid creative testing, and robust data analytics to optimize digital media spend and drive customer acquisition for high-growth and enterprise clients in industries such as consumer, health and wellness, g...

CONTENT MARKETING

Sojern | September 07, 2021

Sojern, a leading provider of digital marketing solutions for travel, and Roiback, a market-leading technology company specialised in powering direct sales for independent hotels and chains, have partnered to provide hoteliers with powerful multichannel media solutions aimed to drive direct bookings. The partnership empowers hoteliers to reach their customers across multichannel media solutions, increasing direct sales and profitability. With Sojern, Roiback enhances its own digit...