She Runs It

MARKETING STRATEGY

Optimad Media | October 13, 2021

Optimad Media, a leading, Los Angeles-based, performance marketing solutions provider serving customers across the Consumer Packaged Goods (CPG) and Film & Entertainment segments, announced today it has acquired majority stakes in digital advertising firm DSPolitical and UNTU, a healthcare media, data and technology company. These investments seek to enable the combined entity to further grow its footprint in the growing performance marketing industry as the company expands its data and tech...

Facebook | March 22, 2020

The experts at Facebook have releases a time-keeping service titled the time.facebook.com. According to reports, the timekeeping software will work in a similar manner as time.google.com and time.apple.com. Of course, there will be some modifications! According to Facebook, inaccuracy in timekeeping can lead to a number of missed appointments and delays. However, their new public time-keeping service relies on a combination of satellite data and their own service to minimize any imprecisi...

ZINFI Technologies | June 11, 2020

Audit is the latest in an ongoing series of security initiatives at ZINFI to rigorously protect the data of customers and their global partner networks. The company recently launched a version of its Unified Channel ...

MARKETING ANALYTICS

SparkPost | January 20, 2022

SparkPost, the world's largest email sending and optimization platform delivering nearly 40% of the world's email, released its annual email benchmark report, titled Email in 2022: The trends, behaviors, and benchmarks driving email forward. The report closely examines how digital marketers and email marketers have adjusted two years into the pandemic, and what digital marketing strategies they've leaned on to accelerate growth and connection with key audiences. The report includes d...