S&D Marketing Advertising

American Marketing Association | March 26, 2016

If you’re your company’s only marketer, advancing and achieving your marketing goals can seem like an uphill climb, but it doesn’t have to be, experts say. Here’s some advice for succeeding as a marketing team of one....

| March 30, 2016

B2B brands enjoy most engagement on Instagram B2B Marketing imageInstagram is the social platform where B2B brands see the most engagement, according to research from TrackMaven.The report measured the average number of interaction per post per 1000 followers, and found that posts on Instagram enjoyed the highest engagement levels. ...

| March 30, 2016

Small to medium-sized enterprises (SMEs) in the US mainly measure their social media success by the amount of views they generate, according to research from Clutch (link is external).Views was the most commonly cited metric, with 51 per cent of respondents stating they used it to measure social media success. ...

| March 25, 2016

Time Inc., The New York Times, The Wall Street Journal, and Condé Nast are among the publishers signed up to Blendle, a Dutch micropayments platform that launches in the U.S. today....