Red House Communications, Inc.

Marketing Data

Movable Ink | February 21, 2022

Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customer...

Instagram | March 17, 2020

Instagram’s IGTV service for long-form videos may not be as popular as YouTube, but the media sharing platform is working to make it more prominent amongst users by adding new features gradually. And now Instagram plans to make ‘revenue’ by adding advertisements to the videos played on IGTV. According to Bloomberg, the company has already started contacting video creators, asking them to partner on ad tests. Through this feature, the ad partners will receive 55 percent s...

Channel Partnerships

Altair | September 07, 2022

Altair, a global leader in computational science and artificial intelligence (AI), announced today that Sextant Consulting has joined Altair’s growing channel partner network. Sextant Consulting, located near Aix en Provence, France, will offer all of Altair’s data analytics solutions to its customers. Sextant Consulting specializes in data analytics, from data processing to analysis and budget planning. “We’re very enthusiastic to add Sextant Consulting to...

Commvault | July 14, 2020

Data protection vendor Commvault has revamped its partner program to make it simpler and more profitable for channel partners. The upgraded Commvault Partner Advantage Program aims to boost partner rebates and deal registrations, while also providing other incentives. The company has about 5,000 channel partners around the world. “What we really wanted to do is evolve the existing program,” said Mercer Rowe, VP of Commvault’s global partner organization. The company started a n...