R3

PHD Worldwide | August 26, 2016

Last year’s unprecedented string of Mediapalooza agency reviews involving some of the world’s biggest advertisers (Coca-Cola, Walmart, P&G, etc.) was not an aberration. According to a new report released by top global consulting firm R3, it was a signal of the new normal on both the media and creative sides of the advertising business....

Isobar | October 28, 2016

In an era of traditional media being replaced by digital, agencies, consultancies and tech companies have business offerings that cross-over like never before. This has led to an industry focus on the viability of the client-agency relationship. In light of this, marketing and agency-search consultancy, R3, sought to identify the 40 strongest client-agency relationships. The Global 40 report reviews the top 40 client-agency relationships that have stood the test of time and proven themselves to ...

R3 | June 30, 2020

OMD Shanghai is enjoying a sweet victory after winning a competitive pitch for the media account of Swiss chocolatier Lindt & Sprüngli AG (Lindt) in China. As media agency of record, OMD will be tasked with media planning and buying responsibilities in China for all Lindt brands, including Lindor and Excellence. Campaign Asia-Pacific understands estimated account billings are valued at roughly RMB30 million (US$4.2 million), though this could not be confirmed with Lindt or OMD. The choc...

Google | January 13, 2020

Google is finally ready to give Android users in EU the choice of alternative search engines but surprisingly it’s DuckDuckGo that has been regarded as the most preferred choice whereas Bing stood at last. From 1st March 2020, European Union citizens will get the advantage to choose one out of four search engines as their default (including Google). By doing so, they will not only see their selected choice for making searches in Chrome, but also through Android home screen search box and a...