R3 is an independent transformation consultancy. We work with marketers to enhance their return on marketing, media and agency investment, and to improve efficiency and effectiveness. Established in 2002, we work with twelve of the world's top twenty advertisers and have consulted to more than 100 companies on global, regional and local assignments. We have developed robust benchmarks and process targets for more than 70 countries.

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PHD AND OMNICOM TOP R3’S MID-YEAR GLOBAL NEW BUSINESS RANKINGS AS MEDIAPALOOZA SHOWS NO SIGN OF SLOWING DOWN

PHD Worldwide | August 26, 2016

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Last year’s unprecedented string of Mediapalooza agency reviews involving some of the world’s biggest advertisers (Coca-Cola, Walmart, P&G, etc.) was not an aberration. According to a new report released by top global consulting firm R3, it was a signal of the new normal on both the media and creative sides of the advertising business....

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ISOBAR AND ENTERPRISE NAMED IN R3’S GLOBAL 40 REPORT

Isobar | October 28, 2016

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In an era of traditional media being replaced by digital, agencies, consultancies and tech companies have business offerings that cross-over like never before. This has led to an industry focus on the viability of the client-agency relationship. In light of this, marketing and agency-search consultancy, R3, sought to identify the 40 strongest client-agency relationships. The Global 40 report reviews the top 40 client-agency relationships that have stood the test of time and proven themselves to ...

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OMD WINS LINDT & SPRÜNGLI MEDIA ACCOUNT IN CHINA

R3 | June 30, 2020

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OMD Shanghai is enjoying a sweet victory after winning a competitive pitch for the media account of Swiss chocolatier Lindt & Sprüngli AG (Lindt) in China. As media agency of record, OMD will be tasked with media planning and buying responsibilities in China for all Lindt brands, including Lindor and Excellence. Campaign Asia-Pacific understands estimated account billings are valued at roughly RMB30 million (US$4.2 million), though this could not be confirmed with Lindt or OMD. The choc...

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DUCKDUCK GO BEATS MICROSOFT BING IN GOOGLE'S NEW ANDROID SEARCH ENGINE BALLOT

Google | January 13, 2020

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Google is finally ready to give Android users in EU the choice of alternative search engines but surprisingly it’s DuckDuckGo that has been regarded as the most preferred choice whereas Bing stood at last. From 1st March 2020, European Union citizens will get the advantage to choose one out of four search engines as their default (including Google). By doing so, they will not only see their selected choice for making searches in Chrome, but also through Android home screen search box and a...

Read More
news image

PHD AND OMNICOM TOP R3’S MID-YEAR GLOBAL NEW BUSINESS RANKINGS AS MEDIAPALOOZA SHOWS NO SIGN OF SLOWING DOWN

PHD Worldwide | August 26, 2016

Last year’s unprecedented string of Mediapalooza agency reviews involving some of the world’s biggest advertisers (Coca-Cola, Walmart, P&G, etc.) was not an aberration. According to a new report released by top global consulting firm R3, it was a signal of the new normal on both the media and creative sides of the advertising business....

Read More
news image

ISOBAR AND ENTERPRISE NAMED IN R3’S GLOBAL 40 REPORT

Isobar | October 28, 2016

In an era of traditional media being replaced by digital, agencies, consultancies and tech companies have business offerings that cross-over like never before. This has led to an industry focus on the viability of the client-agency relationship. In light of this, marketing and agency-search consultancy, R3, sought to identify the 40 strongest client-agency relationships. The Global 40 report reviews the top 40 client-agency relationships that have stood the test of time and proven themselves to ...

Read More
news image

OMD WINS LINDT & SPRÜNGLI MEDIA ACCOUNT IN CHINA

R3 | June 30, 2020

OMD Shanghai is enjoying a sweet victory after winning a competitive pitch for the media account of Swiss chocolatier Lindt & Sprüngli AG (Lindt) in China. As media agency of record, OMD will be tasked with media planning and buying responsibilities in China for all Lindt brands, including Lindor and Excellence. Campaign Asia-Pacific understands estimated account billings are valued at roughly RMB30 million (US$4.2 million), though this could not be confirmed with Lindt or OMD. The choc...

Read More
news image

DUCKDUCK GO BEATS MICROSOFT BING IN GOOGLE'S NEW ANDROID SEARCH ENGINE BALLOT

Google | January 13, 2020

Google is finally ready to give Android users in EU the choice of alternative search engines but surprisingly it’s DuckDuckGo that has been regarded as the most preferred choice whereas Bing stood at last. From 1st March 2020, European Union citizens will get the advantage to choose one out of four search engines as their default (including Google). By doing so, they will not only see their selected choice for making searches in Chrome, but also through Android home screen search box and a...

Read More