Power Play Marketing

IBM | May 04, 2020

IBM is taking a number of steps to help its channel partners weather the COVID-19 pandemic and economic crisis. IBM has done an extraordinary job providing the digital tools and resources through the My Digital Marke...

TheCustomer | July 22, 2020

The brand engagements we choose to share are dependent on a number of key motivational factors. In the same way some marketers simply wished their efforts would “go viral” for a while, asking people to share something without a proper understanding of human motivation, is little more than wishful thinking. You’ve just downloaded a new app and have been asked to ‘invite your friends’, do you do it? You’ve been awarded a ‘badge’ for si...

Magnolia Headless CMS | June 29, 2020

Leading content management system (CMS) provider, Magnolia today announces Magnolia Marketplace, a one-stop shop to help customers build a fully tailored digital experience (DX) stack. Within the Magnolia Marketplace, customers can choose from a wide range of marketing, commerce and analytics extensions, as well as solutions that optimize development and operations. Available extensions within the Marketplace include Magnolia’s Connector Packs that integrate M...

MARKETING STRATEGY

King Street Media | May 04, 2021

Now Creative Group, celebrating its eighth anniversary this spring, has been acquired by Toronto agency King Street Media. The merger brings together two teams who are collaborating for the past year, bridging the worlds of creative/branding and paid advertising/growth marketing. The teams will now serve clients under one agency, King Street Media. The company is additionally launching Now Impact Studio, a sub-brand under King Street Media serving impact-focused bus...