Poly

Belkins
Plantronics, Inc. (“Poly” – formerly Plantronics and Polycom) (NYSE: PLT) is a global communications company that powers meaningful human connection and collaboration. Poly combines legendary audio expertise and powerful video and conferencing capabilities to overcome the distractions, complexity, and distance that make communication in and out of the workplace challenging. Poly believes in solutions that make life easier when they work together and with our partner’s services. Our headsets, software, desk phones, audio and video conferencing, analytics and services are used worldwide and are a leading choice for every kind of workspace.

C-Suite On Deck

Amy Barzdukas, EVP and Chief Marketing Officer at Poly is a marketing and communications leader with extensive experience in setting strategy, shifting perceptions, advising customers, digital marketing, revenue marketing, integrated marketing communications, and public relations i...

Events

Related News

THE FACEBOOK-GOOGLE DUOPOLY MEANS AD TECH GROWTH IS DRYING FAST

Marketing Tech News | August 14, 2018

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Citing research by LUMA partners, the New York Times reported that the number of independent ad tech firms fell by 21% since 2013, amounting to just 185 as of last quarter.Meanwhile, of the $88bn spent on digital ads last year, over 90% went into Facebook and Google’s pockets, leaving a remaining market worth just $9bn for those smaller outfits....

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3 WAYS AMAZON COULD JOIN FACEBOOK, GOOGLE AS TRIOPOLY

MediaPost | October 03, 2018

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For the past 10 years, Amazon has rattled the brick-and-mortar retail business. Now it’s slowly doing the same to the digital ad business.A true triopoly may not be imminent Amazon will only have 4.1% of ad market share in 2018, while Facebook will have 20.6% and Google will have 37%, according to eMarketer. But it’s a safe bet Amazon will soon sit comfortably in third place because of its unique advantages. Here are three ways Amazon is likely to keep threatening the duopoly. ...

Read More

THE BIG ‘TECH-TONIC’ SHIFT: AS AMAZON BEGINS TO BREAK THE ADVERTISING DUOPOLY – WHAT’S LEFT FOR ANYONE ELSE?

Marketingtechnews | March 25, 2019

news image

Google and Facebook have held a well-documented, vice-like grasp over digital advertising budgets for over a decade, commanding 56% of global digital ad spend in 2018. That’s a fairly lucrative share of a market worth £470 billion. Viewing these figures, it is easy to regard the incumbent digital duopoly as unassailable; concluding their influence is too wide and their foundations are too strong. But rumbling away behind these astronomical numbers is a very real threat to the current...

Read More

AMAZON CLOSING IN ON GOOGLE, FACEBOOK DIGITAL AD MARKET DUOPOLY, PHILLY’S HARMELIN AGENCY SAYS

Inquirer.com | June 13, 2019

news image

Advertisers and companies trying to expand their marketing, take heed: There’s a new way to reach customers, starting with something called “advanced television.”That’s when advertising on television is customized, much like online ads, using consumers’ viewing habits, purchases, and location data....

Read More
news image

THE FACEBOOK-GOOGLE DUOPOLY MEANS AD TECH GROWTH IS DRYING FAST

Marketing Tech News | August 14, 2018

Citing research by LUMA partners, the New York Times reported that the number of independent ad tech firms fell by 21% since 2013, amounting to just 185 as of last quarter.Meanwhile, of the $88bn spent on digital ads last year, over 90% went into Facebook and Google’s pockets, leaving a remaining market worth just $9bn for those smaller outfits....

Read More
news image

3 WAYS AMAZON COULD JOIN FACEBOOK, GOOGLE AS TRIOPOLY

MediaPost | October 03, 2018

For the past 10 years, Amazon has rattled the brick-and-mortar retail business. Now it’s slowly doing the same to the digital ad business.A true triopoly may not be imminent Amazon will only have 4.1% of ad market share in 2018, while Facebook will have 20.6% and Google will have 37%, according to eMarketer. But it’s a safe bet Amazon will soon sit comfortably in third place because of its unique advantages. Here are three ways Amazon is likely to keep threatening the duopoly. ...

Read More
news image

THE BIG ‘TECH-TONIC’ SHIFT: AS AMAZON BEGINS TO BREAK THE ADVERTISING DUOPOLY – WHAT’S LEFT FOR ANYONE ELSE?

Marketingtechnews | March 25, 2019

Google and Facebook have held a well-documented, vice-like grasp over digital advertising budgets for over a decade, commanding 56% of global digital ad spend in 2018. That’s a fairly lucrative share of a market worth £470 billion. Viewing these figures, it is easy to regard the incumbent digital duopoly as unassailable; concluding their influence is too wide and their foundations are too strong. But rumbling away behind these astronomical numbers is a very real threat to the current...

Read More
news image

AMAZON CLOSING IN ON GOOGLE, FACEBOOK DIGITAL AD MARKET DUOPOLY, PHILLY’S HARMELIN AGENCY SAYS

Inquirer.com | June 13, 2019

Advertisers and companies trying to expand their marketing, take heed: There’s a new way to reach customers, starting with something called “advanced television.”That’s when advertising on television is customized, much like online ads, using consumers’ viewing habits, purchases, and location data....

Read More

Resources

Events

C-Suite On Deck

Amy Barzdukas, EVP and Chief Marketing Officer at Poly is a marketing and communications leader with extensive experience in setting strategy, shifting perceptions, advising customers, digital marketing, revenue marketing, integrated marketing communications, and public relations i...