Poly

Marketing Tech News | August 14, 2018

Citing research by LUMA partners, the New York Times reported that the number of independent ad tech firms fell by 21% since 2013, amounting to just 185 as of last quarter.Meanwhile, of the $88bn spent on digital ads last year, over 90% went into Facebook and Google’s pockets, leaving a remaining market worth just $9bn for those smaller outfits....

MediaPost | October 03, 2018

For the past 10 years, Amazon has rattled the brick-and-mortar retail business. Now it’s slowly doing the same to the digital ad business.A true triopoly may not be imminent Amazon will only have 4.1% of ad market share in 2018, while Facebook will have 20.6% and Google will have 37%, according to eMarketer. But it’s a safe bet Amazon will soon sit comfortably in third place because of its unique advantages. Here are three ways Amazon is likely to keep threatening the duopoly. ...

Marketingtechnews | March 25, 2019

Google and Facebook have held a well-documented, vice-like grasp over digital advertising budgets for over a decade, commanding 56% of global digital ad spend in 2018. That’s a fairly lucrative share of a market worth £470 billion. Viewing these figures, it is easy to regard the incumbent digital duopoly as unassailable; concluding their influence is too wide and their foundations are too strong. But rumbling away behind these astronomical numbers is a very real threat to the current...

Inquirer.com | June 13, 2019

Advertisers and companies trying to expand their marketing, take heed: There’s a new way to reach customers, starting with something called “advanced television.”That’s when advertising on television is customized, much like online ads, using consumers’ viewing habits, purchases, and location data....