PMX Agency

MARKETING DATA

Blueshift | February 25, 2022

On February 24, Blueshift released its ‘Benchmark 2022: Cross-Channel Marketing’ report, which highlights the key elements of customer-centric marketing campaigns that drive engagement and growth. The study shows that using cross-channel, personalized, and real-time delivery the campaign efficacy can be increased. Customer experience is today's competitive advantage. Yet consumer expectations have evolved, and marketers need to keep up. They c...

Twitter | January 26, 2020

Twitter sent a letter this week to the AI Company called ‘Clearview’ and demanded that they stop taking images and other data from their website. They also asked them to delete any previously taken photos from their database. According to a Twitter spokesperson, Clearview has taken hold of more than three billion photographs from various social media networks including Facebook and Twitter. The FBI, Department of Homeland Security, and more than 600 other law-enforcement agencies aro...

CONTENT MARKETING

Infotools | July 16, 2021

Infotools, a worldwide leader in market research analysis solutions, has delivered a new paper, "Survey data, meet data lake. Data lake, meet survey data." The paper outlines amazing ways for organizations to capitalize on advertising-related stores in a data lake, including high-esteem primary research data. It jumps into the unique intricacies of this kind of data and how to best deal with them, so organizations can focus on key objectives, like advancement, client support, and the i...

CRM

SugarCRM | February 22, 2022

SugarCRM announced it has been named “Best CRM Platform” by CX Today, in its inaugural CX Awards program honoring forward-thinking vendors that bring trailblazing visions of customer experience to life. Winners were announced Feb. 17 during an online awards ceremony. CX Today received hundreds of entrants across each of their ten award categories, and noted that finalists and winners have gone above and beyond to pave paths to CX excellence. Winners were selected by a ...