Outer Twenty

Google | February 20, 2020

Google is beta testing a way for sites to highlight licensing information about content that appears in image search results. The changes to image search results include a small badge indicating a particular image is “licensable.” After clicking on the image to expand it, Google will show where the image can be licensed from....

CHANNEL PARTNERSHIPS

Channel Bakers | September 08, 2022

Channel Bakers, a global retail media agency, has been awarded the Amazon Ads advanced partner status based on the growth it delivers for their advertising clients and its level of engagement and expertise with Amazon Ads products like Amazon DSP and sponsored ads. "Channel Bakers was one of the earliest adopters of Amazon Ads products, and has teams located throughout the world," said Josh Kreitzer, CEO and Founder of Channel Bakers. &q...

TopRank Marketing | July 31, 2020

How can marketers build trust with B2B influencers and buyers, and how can brands begin a pilot or expand an existing B2B influencer marketing program? Luckily, our CEO Lee Odden spent time with Dr. Ai Addyson-Zhang as a guest on her Social Media Marketing Live Streaming Show, exploring the increasingly-popular use of influencer marketing among B2B organizations. Together Lee and Ai came to a number of fascinating conclusions, and shared helpful take-aways for those looking to learn more about B...

OMNI CHANNEL MARKETING

Wunderkind | September 19, 2022

With the height of the global pandemic and the initial onset of the supply chain crisis in the rear view mirror, new research from Wunderkind, a leading performance marketing channel that scales one-to-one messages for top brands, publishers, and advertisers, shows nearly all Chief Marketing Officers (94%) look at the last two years as a critical turning point for marketers. As part of its first annual CMO State of the Union report, Wunderkind sought to understand how eCommerce or...