Outer Twenty

CONTENT MARKETING

Wunderkind | September 09, 2021

Wunderkind, a leading consumer engagement platform that scales one-to-one messages for top brands, today announced a milestone in its partnership with leading customer relationship management (CRM) provider Salesforce, enhancing Salesforce Marketing Cloud's data-sharing through a direct integration with Journey Builder. The strategic integration will help brands better identify when consumers land on their website, increase volume of triggered emails, and allow brands to prioritize their per...

CHANNEL PARTNERSHIPS

Cross Screen Media | November 11, 2021

Cross Screen Media, a tech firm specializing in optimized local TV and CTV ad planning and measurement, announced a partnership with HyphaMetrics, the only independent cross-screen and cross-walled garden data set in the ecosystem. Cross Screen Media will license HyphaMetrics' omnichannel cross-device panel data to empower advertisers to more effectively reach their true audience based on definitive individual exposure data, which accounts for co-viewing of any program. It also enhances Cros...

Instagram | March 17, 2020

Instagram’s IGTV service for long-form videos may not be as popular as YouTube, but the media sharing platform is working to make it more prominent amongst users by adding new features gradually. And now Instagram plans to make ‘revenue’ by adding advertisements to the videos played on IGTV. According to Bloomberg, the company has already started contacting video creators, asking them to partner on ad tests. Through this feature, the ad partners will receive 55 percent s...

MARKETING DATA

Kargo | October 19, 2021

Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-ma...