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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...
OMNI CHANNEL MARKETING
Treasure Data | March 23, 2022
Treasure Data announced a strategic partnership with Sinch to offer more personalized and engaged conversations with customers across various channels. Treasure Data is an award-winning enterprise customer data platform (CDP), while Sinch is a global leader in mobile customer engagement and cloud communications. This partnership will address the needs of businesses to create effective mobile channel communications using real-time profiles. It will also facilitate 360-degree customer interactions...
Akio | March 20, 2020
Our servers are housed in the Equinix PA6 datacentre in Aubervilliers (Paris) and the back-ups are housed in Equinix PA5. The platforms are monitored and managed by our support and production teams, which are spread over several regional locations (Paris, Montpellier, Vallauris), with two team members at each site. Telecommuting has been put in place for all of our team members, in line with our Business Continuity Plan (BCP). The health crisis that we are currently going through is a test for t...
Likedin | March 31, 2020
In a newly published paper, LinkedIn describes the internal approach it’s taken to pairing product testing with economic metrics to lower users’ barriers to networking opportunities. The company claims that across thousands of A/B tests it analyzed, the approach reshaped research and design practices across teams, increasing understanding of the underlying causes of inequality.
As the coauthors of the paper point out, even products that appear to have been designed in a &ldquo...
Merkle | July 01, 2020
Merkle, a leading technology-enabled, data-driven performance marketing agency and part of Dentsu Aegis Network, has appointed Niyi Duro-Emmanuel to the newly created and expanded role of vice president, Solutions across Merkle UK.
The new role responds to the shift that organisations are making to integrate their customer strategy, technology stack and organisational approach to deliver a total customer experience across every encounter they have with a brand. This means shifting focus t...
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