opr Agency

In June 2018, Ogilvy PR Australia re-branded to opr and established itself as a separate entity within WPP AUNZ. More than the individual agencies, we are a single team of more than 100 specialists with deep experience across all communication disciplines, and all sectors.

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Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

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SEMRUSH ANNOUNCES A NEW CONTENT ANALYTICS TOOL: IMPACTHERO

SEMrush | August 17, 2020

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SEMrush, a leading online visibility management and content marketing SaaS platform, announced today that ImpactHero, its content analytics tool, is now available. This new solution will enable customers to maximize their websites' content marketing performance and identify key areas for making their current strategies in this field more efficient. According to the SEMrush report about the state of content marketing, only 9% of marketing professionals worldwide evaluate the performance of th...

Read More

MARKETING DATA

MOVABLE INK TO ACQUIRE COHERENT PATH

Movable Ink | February 21, 2022

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Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customer...

Read More

MARKETING DATA

BLUESHIFT’S BENCHMARK REPORT HIGHLIGHTS KEY ELEMENTS FOR HIGH-PERFORMING, CUSTOMER-CENTRIC MARKETING CAMPAIGNS

Blueshift | February 25, 2022

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On February 24, Blueshift released its ‘Benchmark 2022: Cross-Channel Marketing’ report, which highlights the key elements of customer-centric marketing campaigns that drive engagement and growth. The study shows that using cross-channel, personalized, and real-time delivery the campaign efficacy can be increased. Customer experience is today's competitive advantage. Yet consumer expectations have evolved, and marketers need to keep up. They c...

Read More

MARKETING STRATEGY

OKTOPOST INTRODUCES A NEW VISUAL ASSET MANAGEMENT SOLUTION FOR B2B MARKETERS

Oktopost | May 11, 2021

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Oktopost, the solitary web-based media the board and representative support arrangement architected for B2B, carried out the new Media Library, an advanced resource the executives' module of the stage that empowers association-wide cooperation on visual substance. Today, every fruitful B2B web-based media system vigorously depends on visual substance: as per LinkedIn, posts with pictures ordinarily bring about a 2x higher remark rate. To assist its clients with amplifying comm...

Read More
news image

SEMRUSH ANNOUNCES A NEW CONTENT ANALYTICS TOOL: IMPACTHERO

SEMrush | August 17, 2020

SEMrush, a leading online visibility management and content marketing SaaS platform, announced today that ImpactHero, its content analytics tool, is now available. This new solution will enable customers to maximize their websites' content marketing performance and identify key areas for making their current strategies in this field more efficient. According to the SEMrush report about the state of content marketing, only 9% of marketing professionals worldwide evaluate the performance of th...

Read More
news image

MARKETING DATA

MOVABLE INK TO ACQUIRE COHERENT PATH

Movable Ink | February 21, 2022

Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customer...

Read More
news image

MARKETING DATA

BLUESHIFT’S BENCHMARK REPORT HIGHLIGHTS KEY ELEMENTS FOR HIGH-PERFORMING, CUSTOMER-CENTRIC MARKETING CAMPAIGNS

Blueshift | February 25, 2022

On February 24, Blueshift released its ‘Benchmark 2022: Cross-Channel Marketing’ report, which highlights the key elements of customer-centric marketing campaigns that drive engagement and growth. The study shows that using cross-channel, personalized, and real-time delivery the campaign efficacy can be increased. Customer experience is today's competitive advantage. Yet consumer expectations have evolved, and marketers need to keep up. They c...

Read More
news image

MARKETING STRATEGY

OKTOPOST INTRODUCES A NEW VISUAL ASSET MANAGEMENT SOLUTION FOR B2B MARKETERS

Oktopost | May 11, 2021

Oktopost, the solitary web-based media the board and representative support arrangement architected for B2B, carried out the new Media Library, an advanced resource the executives' module of the stage that empowers association-wide cooperation on visual substance. Today, every fruitful B2B web-based media system vigorously depends on visual substance: as per LinkedIn, posts with pictures ordinarily bring about a 2x higher remark rate. To assist its clients with amplifying comm...

Read More