opr Agency

SEMrush | August 17, 2020

SEMrush, a leading online visibility management and content marketing SaaS platform, announced today that ImpactHero, its content analytics tool, is now available. This new solution will enable customers to maximize their websites' content marketing performance and identify key areas for making their current strategies in this field more efficient. According to the SEMrush report about the state of content marketing, only 9% of marketing professionals worldwide evaluate the performance of th...

MARKETING DATA

Movable Ink | February 21, 2022

Movable Ink, the leading content personalization provider, announced that it intends to acquire Coherent Path, the AI-powered content engine powering some of the world's biggest brands. Coherent Path aggregates data from a variety of sources and applies AI to map each customer's unique product discovery path and guide customers towards new products that deliver greater lifetime value for brands and customers alike. Unlike traditional algorithms that reinforce what customer...

MARKETING DATA

Blueshift | February 25, 2022

On February 24, Blueshift released its ‘Benchmark 2022: Cross-Channel Marketing’ report, which highlights the key elements of customer-centric marketing campaigns that drive engagement and growth. The study shows that using cross-channel, personalized, and real-time delivery the campaign efficacy can be increased. Customer experience is today's competitive advantage. Yet consumer expectations have evolved, and marketers need to keep up. They c...

MARKETING STRATEGY

Oktopost | May 11, 2021

Oktopost, the solitary web-based media the board and representative support arrangement architected for B2B, carried out the new Media Library, an advanced resource the executives' module of the stage that empowers association-wide cooperation on visual substance. Today, every fruitful B2B web-based media system vigorously depends on visual substance: as per LinkedIn, posts with pictures ordinarily bring about a 2x higher remark rate. To assist its clients with amplifying comm...