On Board Experiential Marketing

The Marketing Advisory Network | June 02, 2020

Last week I had a call with a former colleague who is a sales enablement genius. We were talking about changes in both marketing and sales. It occurred to me that the change has been dramatic over the course of my career and so we talked about why. I just love those conversations where something suddenly becomes clear; so, let me share. It started with the shift that’s occurred with how B2B buyers buy… more and more (and I know you’ve heard the stats) these buyers do prelimina...

Social Media Marketing

IZEA Research | January 15, 2022

IZEA Worldwide, Inc., the premier provider of influencer marketing technology, data, and services for the world’s leading brands, released its latest research initiative, “Influencing the Metaverse.” The U.S. consumer study examines how social media influencers are leading the way into virtual worlds. IZEA fielded the study Nov. 17-18, 2021. Results are based on the responses from 1,034 U.S. internet users ages 18 to 60-plus. The report is the first in a series o...

Content Marketing

Acosta | June 28, 2021

Acosta, a worldwide integrated sales and marketing administrations provider in the customer packaged goods (CPG) industry, declared it signed a definitive agreement procure Impact Group, a dynamic sales, and advertising agency with a national presence and local market skills in natural, specialty, ethnic and arising brands. By uniting the two organizations, Acosta is making the business' superior deals and advertising agency, supporting these quickly developing classifications. Acosta and Im...

Demandbase | June 09, 2020

Demandbase, the leader in Account-Based Marketing (ABM), today announced that it has been recognized by Forrester as a leader in The Forrester New Wave™: ABM Platforms, Q2 2020. In the evaluation, Demandbase received differentiated scores in the categories of account-based advertising, personalization, product roadmap, and market approach criteria. The report demonstrates that Account-Based Marketing (ABM) is not only a solidified category but a proven growth strategy for B2B organizations...