Ogilvy Canada

Google | January 16, 2020

Google is rolling out a new addition to search results this week which makes it easy to shop for popular products. When searching for keywords such as “running shoes” or “down jackets” Google will now return a new section that showcases popular products from stores across the web. This new section will show up when searching for clothes, shoes, and accessories....

MARKETING STRATEGY

ModMed | March 24, 2022

At this year’s AAD Annual Meeting, ModMed will introduce its latest services designed to help physicians enhance their online presence, monitor and respond to patient reviews, sell products and services online and make it easier for dermatologists to market their practice overall. According to the ModMed “What Patients Really Think” Annual Survey conducted by independent research firm One Poll, 69% of respondents believe it is important for a doctor's office ...

TheCustomer | July 22, 2020

The brand engagements we choose to share are dependent on a number of key motivational factors. In the same way some marketers simply wished their efforts would “go viral” for a while, asking people to share something without a proper understanding of human motivation, is little more than wishful thinking. You’ve just downloaded a new app and have been asked to ‘invite your friends’, do you do it? You’ve been awarded a ‘badge’ for si...

OMNI CHANNEL MARKETING

Teleperformance | October 22, 2020

Teleperformance (Paris:TEP), a leading global group in digitally integrated business services, announced today it has been recognized as a global leader in the latest Forrester report on global omnichannel customer services outsourcing which evaluates the top 10 most significant industry players. The Forrester Wave™: Global Omnichannel Customer Services Outsourcers comprehensively evaluated the strengths and weaknesses of each company against 29 separate criteria on a completely independen...