octOpus Advertising

HP Inc | July 21, 2020

HP Inc. has unveiled HP Amplify, a global channel partner programme. Built on a single, integrated structure, HP Amplify provides insights, capabilities and collaboration tools. The new programme goes into effect on November 1, 2020, for commercial partners with retail partners slated to transition in the second half of 2021. By consolidating HP's partner products, tools and trainings into one programme, HP Amplify makes it easier for partners to take advantage of its benefits and engage cus...

MARKETING STRATEGY

Bloomreach | December 06, 2021

Bloomreach, the world's #1 Commerce Experience Cloud, and Fast, the world's fastest online checkout experience, announced a partnership to drive seamless, one-click checkout across a brand's digital marketing channels. Fast Login and Fast Checkout are now available for all Bloomreach Engagement customers to embed into emails, text messages, and more, providing an innovative way for companies to capture customer demand right at the point of inspiration. Cart abandonment...

CHANNEL PARTNERSHIPS

Hivestack | May 26, 2022

Yahoo and Hivestack, an independent programmatic digital out of home (DOOH) ad technology company, announced a global strategic partnership to bring together their industry-leading technologies. This partnership will enable premium, programmatic DOOH cross-channel media campaigns worldwide. Yahoo will integrate its omnichannel demand-side platform (DSP) into Hivestack supply-side platform (SSP). This integration will provide Yahoo and its clients access to Hivestack’s premiu...

Trustwave | July 08, 2020

Trustwave today announced Trustwave PartnerOne, a new global partner program designed to deliver the industry’s most advanced cybersecurity products, services and practitioners in collaboration with strategic technology vendors and solution providers as demand for threat detection and response solutions surges worldwide. “Cybersecurity remains a top market for the channel in terms of opportunity and potential growth as businesses across all industries grapple with cybercrime i...