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MARKETING ANALYTICS

AGILE MARKETING REQUIRES AGILE DATA MEASUREMENT

martechtoday | March 30, 2021

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“You have to be agile today,” said Matthew Murray, COO & CMO of direct-to-consumer women’s wellness brand Love Wellness. Certainly this didn’t shock any attendees of MarTech’s virtual conference this March. As we’ve covered extensively at MarTech Today, agile marketing is a route many business are taking, and it works best when keeping the customer as the focus. For Murray, nimble data measurement and analytics strategies are also essential ...

Read More

ALERT LOGIC LAUNCHES PARTNER PROGRAM FOR MSPS

Alert Logic | August 19, 2020

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The company, which sells a managed detection and response (MDR) solution, this week announced it’s creating a tier within its larger Partner Connect program aimed at MSPs that want to leverage Alert Logic’s technology and related resources....

Read More

FACEBOOK PROVIDES AN UPDATE ON ITS PLANS TO CONNECT THE WORLD AS PART OF NEW "INCLUSIVE INTERNET INDEX"

Facebook | February 26, 2020

news image

There's something that seems a little not quite right with the latest numbers in the Facebook-commissioned "Inclusive Internet Index". Or maybe it's just surprising - either way, the numbers highlight some interesting data points around global connection to the web. Formulated in partnership with The Economist, the Inclusive Internet Index lists nations based on internet accessibility, and ranks them on a range of key factors....

Read More

MARKETING STRATEGY

CM GROUP AND CHEETAH DIGITAL MERGE TO DEFINE NEXT ERA OF CUSTOMER-CENTRIC MARKETING

CM Group | October 25, 2021

news image

CM Group, a portfolio of martech companies focused on multichannel digital marketing, announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies referenced in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs, which orchestrate marketer communica...

Read More
news image

MARKETING ANALYTICS

AGILE MARKETING REQUIRES AGILE DATA MEASUREMENT

martechtoday | March 30, 2021

“You have to be agile today,” said Matthew Murray, COO & CMO of direct-to-consumer women’s wellness brand Love Wellness. Certainly this didn’t shock any attendees of MarTech’s virtual conference this March. As we’ve covered extensively at MarTech Today, agile marketing is a route many business are taking, and it works best when keeping the customer as the focus. For Murray, nimble data measurement and analytics strategies are also essential ...

Read More
news image

ALERT LOGIC LAUNCHES PARTNER PROGRAM FOR MSPS

Alert Logic | August 19, 2020

The company, which sells a managed detection and response (MDR) solution, this week announced it’s creating a tier within its larger Partner Connect program aimed at MSPs that want to leverage Alert Logic’s technology and related resources....

Read More
news image

FACEBOOK PROVIDES AN UPDATE ON ITS PLANS TO CONNECT THE WORLD AS PART OF NEW "INCLUSIVE INTERNET INDEX"

Facebook | February 26, 2020

There's something that seems a little not quite right with the latest numbers in the Facebook-commissioned "Inclusive Internet Index". Or maybe it's just surprising - either way, the numbers highlight some interesting data points around global connection to the web. Formulated in partnership with The Economist, the Inclusive Internet Index lists nations based on internet accessibility, and ranks them on a range of key factors....

Read More
news image

MARKETING STRATEGY

CM GROUP AND CHEETAH DIGITAL MERGE TO DEFINE NEXT ERA OF CUSTOMER-CENTRIC MARKETING

CM Group | October 25, 2021

CM Group, a portfolio of martech companies focused on multichannel digital marketing, announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies referenced in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs, which orchestrate marketer communica...

Read More

Resources

Events

C-Suite On Deck

Responsive image

Feature market insights and perspectives from top C-Level executives, elite technology influencers and thought leaders from your company here. This signature initiative has garnered immense support...

Contact Us