Matchstic

Facebook | February 11, 2020

About a decade ago, Facebook was seen as a definitive sign of the times. If there was one thing that pretty much all adults associated with the younger generation, it was the fact that all the kids were using Facebook at the time even though a lot of adults were using the platform on a day to day basis as well. As time went on and newer social media platforms started to pop up, a lot of people started to speculate that Facebook was not the platform of choice for young people anymo...

Marketing Data

Blueshift | February 25, 2022

On February 24, Blueshift released its ‘Benchmark 2022: Cross-Channel Marketing’ report, which highlights the key elements of customer-centric marketing campaigns that drive engagement and growth. The study shows that using cross-channel, personalized, and real-time delivery the campaign efficacy can be increased. Customer experience is today's competitive advantage. Yet consumer expectations have evolved, and marketers need to keep up. They c...

Marketing Data

Accesswire | April 04, 2023

Zift Solutions, a leading provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, is proud to announce its inclusion in review platform G2's Spring 2023 reports. Zift Solutions has been named an industry leader in the Through-Channel Marketing and Partner Management software categories. This is the fifth quarter in a row that Zift Solutions has been featured as the number-one provider of Through-Channel Marketing Software. ...

Content Marketing

Snappy Kraken | August 24, 2021

Snappy Kraken, a MarTech leader geared toward financial services professionals, announced today it has launched Convos, creating an opportunity for advisers to exchange timely and compliant text messages with their clients to help engender stronger relationships. As an innovative financial services marketing leader, Snappy Kraken has data that shows text messages have a six times higher open rate – 98 percent – than emails and are typically opened within six minutes. T...