Matchstic

Visibility Public Relations | July 13, 2020

Consumer expectations are up again. A lot. Why should that matter to marketers? Because “expectations” are a key determinant of customer loyalty, marketing success, and brand profitability. According to the most recent Brand Keys Consumer Expectations Survey, expectations for virtually every category have increased an average of 42% in the first six months of 2020. That’s on top of 2019’s average increase of 250%! The brand bottom line is expectations continue to grow. Co...

TheCustomer | July 22, 2020

The brand engagements we choose to share are dependent on a number of key motivational factors. In the same way some marketers simply wished their efforts would “go viral” for a while, asking people to share something without a proper understanding of human motivation, is little more than wishful thinking. You’ve just downloaded a new app and have been asked to ‘invite your friends’, do you do it? You’ve been awarded a ‘badge’ for si...

Multi Channel Marketing

Triton Pacific Securities | August 30, 2022

Triton Pacific Securities has recently expanded its Registered Investment Advisor ("RIA") capital markets team, adding Katie Hubbard as senior vice president of RIA Channel and Western Capital Markets. Hubbard brings over two decades of successful capital raising experience to the firm in this newly created role. Hubbard will be joining Andrew B. Hurvitz, vice president of Eastern Markets, and Kevin Kennedy, associate vice president, adding her extensive knowledge to the already robust...

Content Marketing

Auxesis Infotech Backs | July 12, 2021

The most ideal approach to advertise your business across the digital medium is by embracing exemplary and contemporary methods of digital marketing. With the persistent technological advancement, an ever-increasing number of methods of business advancement over the digital media are conceivable and AuxesisInfotech makes a move to promote businesses the right way. The company offers clienteleinfluential digital marketing services to assist them present their business the right way...