MarketSource Inc.

Multi Channel Marketing

Impartner | December 02, 2022

Capio, one of the largest healthcare asset management companies in the country, has named Jeff Stallings as its Senior Vice President of Sales. In addition to his own strategic accounts, Stallings will lead a sales team of senior regional vice presidents responsible for revenue growth. He also will assist in the planning and implementation of Capio’s go-to-market strategy, and he will establish new channel partnerships to maximize revenue. Stallings will report to Capio’s President, ...

Content Marketing

The Enablement Group | June 14, 2021

The Enablement Group (TEG), a business enablement content organization and consultancy, and Mainspire Marketing, a worldwide full-service marketing agency, are pleased to declare that they have consolidated operations under the name “The Enablement Group” to more readily serve the requirements of corporate sales, marketing, and HR groups. Marc McNamara, Founder and Chief Enablement Officer of TEG (headquartered in Laconia, NH), and Sarah LaLiberte, Founder of Mainspire...

LinkedIn | February 29, 2020

LinkedIn confirmed that it will soon be following Instagram, Facebook, and Snapchat by adding its own stories feature. Pete Davies, head of content products at LinkedIn, informed the community that stories are currently being tested in an effort to spark more conversation on the network. That raises the question of how the lightheartedness of stories would translate to a professional social network like LinkedIn. Davies suggests that, since many interactions at work are lighthearted in nature, s...

Channel Partnerships

ZINFI | January 20, 2022

On January 18, ZINFI Technologies, Inc., announced that its software businesses had a 35 percent year-over-year increase in revenue for its PRM platform by the end of 2021. Additionally, ZINFI was recognized as a ‘leader’ from the crowd-sourced review site G2 for its PRM and PPM solutions. It has won this title for four quarters in a row. ZINFI’s growth in revenue was driven by the addition of dozens of new enterprise accounts of varying sizes in 2021. Accounts a...