Marketing Breakthroughs

TopRank Marketing | July 31, 2020

How can marketers build trust with B2B influencers and buyers, and how can brands begin a pilot or expand an existing B2B influencer marketing program? Luckily, our CEO Lee Odden spent time with Dr. Ai Addyson-Zhang as a guest on her Social Media Marketing Live Streaming Show, exploring the increasingly-popular use of influencer marketing among B2B organizations. Together Lee and Ai came to a number of fascinating conclusions, and shared helpful take-aways for those looking to learn more about B...

Channel Partnerships

CrowdStrike | September 15, 2023

CrowdStrike's latest program bolsters partner networks by expanding security services and addressing skill gaps for businesses of all sizes. Service partners can harness Falcon Complete's resources to create co-branded, white-labeled security services or custom solutions atop the platform. CrowdStrike's Falcon Complete for Service Providers offers 24/7 monitoring, proactive threat hunting, integrated threat intelligence, and end-to-end rem...

Content Marketing

The Meta Branded Content Project | November 16, 2021

The Meta Branded Content Project, which helps facilitate growth, engagement and success for local media publishers, announced $1 million in funding to help continue the project's initiatives for an additional two years. This round of funding will be the third from the Facebook Journalism Project, which contributed $1 million for 2019-2020 and $850,000 for 2021. Launched in March 2019 as the Branded Content Project and recently rebranded under the Meta name, the Meta Branded Co...

Google | March 02, 2020

Many of us use GIFs in our messages to convey emotions without using texts or sounds. However, the messaging platforms usually host numerous GIFs that make it difficult to find the most appropriate according to the situation. Well, now Google is introducing a few tools that will make the GIF search process a little easier for everyone. As per Google, the tool would enable users to search for a celebrity or a fictional character via the drop box. The results will give out all the types of emotion...