Marketing Breakthroughs

Channel Partnerships

Yooz | May 23, 2022

Accounts Payable (AP) automation market leader Yooz announced the company has another addition to its leadership team, naming Jennifer Andreas as the North American Head of Channel Partnerships. In her new position, Jennifer is responsible for continuing to foster current Yooz valued partnerships and the Finance and Accounting ecosystems, such as system integrators with a prime focus on Sage, Sage Intacct, Microsoft, NetSuite ERP integrators, ISVs in the ERP sector, digital paymen...

Content Marketing

Semrush | June 18, 2021

Semrush, a leading online visibility management SaaS platform, declared today that it has announced a significant updates to its Backlinks Database and Backlinks Analytics device for digital advertisers. Backlinks are a key component used by search engine algorithms to decide if a website is trustworthy and, based on that, rank search results. They are an essential component of any fruitful digital marketing strategy. To assist advertisers with accomplishing their objectives Semru...

Clickz | March 16, 2020

Interteam Content Services' Dan Gerstenfeld illustrates how marketing budgets, allocated to industry events, are now transferred to online marketing in the wake of the Coronavirus outbreak. Recently, I met with a potential client, who expressed great disappointment over the last-minute cancellation of Mobile World Congress (MWC) 2020 in the wake of the Coronavirus (COVID-19) outbreak. The world largest cellular trade fair would have been the major industry event in which his company was plan...

Facebook | February 18, 2020

Facebook has always played a role in political discourse through its platform, but now it is officially giving access to researchers to the data that users share on its platform. It has widely been related to how users react to the information or misinformation associated with the political events in the world. The data involves about 38 million URLs related to civic discourse that was shared on Facebook between Jan’ 2017 and July 2019. The data mostly showed results about t...