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ON SOCIAL NETWORKS, CUSTOMERS ARE MARKETERS

| March 31, 2016

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Brands using social media marketing appropriately to engage their advocates find that they have an army of enthusiasts who will market for them....

Read More

CONTENTMX POSITIONS MARKETERS TO BOOST ENGAGEMENT WITH RELEVANT CONTENT

ContentMX | February 10, 2016

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ContentMX is a content marketing platform designed to enable marketing departments to drive more conversations and increase traffic by automating the process of sharing relevant content.CMOs and Marketing Operations personnel, channel organizations looking to build brand relationships with partners, and channel partners/ systems integrators looking to expand their offerings....

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MARKETERS MUSTN’T BE AFRAID TO CLICK ON ADS

| April 07, 2016

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If your response to advertising is fear and avoidance, what kind of example are you setting? Besides, columnist Rob Rasko argues, creatives are getting more engaging in response to the competitive environment....

Read More

WHY MARKETERS NEED TO CLEAN UP THEIR ACT ON CUSTOMER DATA

| March 21, 2016

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Businesses are wasting their marketing efforts and need to do more to understand and manage their customer data if they want to be truly successful, according to a new report from Royal Mail Data Services. The survey showed that 70% of organisations were holding out of date or incomplete data about their customers leading to largely ineffective marketing attempts....

Read More
news image

ON SOCIAL NETWORKS, CUSTOMERS ARE MARKETERS

| March 31, 2016

Brands using social media marketing appropriately to engage their advocates find that they have an army of enthusiasts who will market for them....

Read More
news image

CONTENTMX POSITIONS MARKETERS TO BOOST ENGAGEMENT WITH RELEVANT CONTENT

ContentMX | February 10, 2016

ContentMX is a content marketing platform designed to enable marketing departments to drive more conversations and increase traffic by automating the process of sharing relevant content.CMOs and Marketing Operations personnel, channel organizations looking to build brand relationships with partners, and channel partners/ systems integrators looking to expand their offerings....

Read More
news image

MARKETERS MUSTN’T BE AFRAID TO CLICK ON ADS

| April 07, 2016

If your response to advertising is fear and avoidance, what kind of example are you setting? Besides, columnist Rob Rasko argues, creatives are getting more engaging in response to the competitive environment....

Read More
news image

WHY MARKETERS NEED TO CLEAN UP THEIR ACT ON CUSTOMER DATA

| March 21, 2016

Businesses are wasting their marketing efforts and need to do more to understand and manage their customer data if they want to be truly successful, according to a new report from Royal Mail Data Services. The survey showed that 70% of organisations were holding out of date or incomplete data about their customers leading to largely ineffective marketing attempts....

Read More