MACHINTEL

ZINFI | July 23, 2020

ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), today announced it has launched more advanced partner onboarding and learning management capabilities in its PRM solution. The updated Partner Onboarding Management module of ZINFI’s partner relationship management (PRM) platform allows organizations to automate the entire partne...

MARKETING DATA

Kargo | October 19, 2021

Kargo, the leader in digital high impact advertising, today announced the acquisition of the commerce-driven paid social advertising powerhouse StitcherAds. StitcherAds’ paid social commerce platform expands Kargo’s robust integrated omnichannel product suite, providing a comprehensive set of solutions for advertisers looking to execute digital campaigns across multiple screens to drive Return on Ad Spend (ROAS). With the addition of StitcherAds, Kargo is able to bring performance-ma...

CONTENT MARKETING

McKinsey | March 14, 2021

Eight in ten B2B decision makers believe omnichannel sales is as or more effective than traditional methods, according to McKinsey & Company's 2021 B2B Pulse survey. Belief in the effectiveness of the new selling model has grown sharply throughout the past year – rising from 54 percent at the start of the pandemic to 83 percent in February 2021. Further, conviction in the ability to acquire net new customers is heightened in certain regions. B2B decision makers in Brazil (74 percen...

CONTENT MARKETING

SparkPost | May 22, 2021

SparkPost, the world's most trusted email sending and deliverability platform, confirmed today the acquisition of Taxi for Email, the email design and productivity platform used by enterprise-level email teams to create higher quality email faster and on a wider scale. With the inclusion of Taxi for Email to the SparkPost portfolio, SparkPost's ability to support the world's biggest enterprise-level senders reliably reach the inbox is extended even further, with powerful tools to hel...