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Multi Channel Marketing
Foundry | October 07, 2022
Foundry (an IDG, Inc. company), the global leader in media, martech and data for the tech community – releases the 2022 Partner Marketing Study, focused on partner marketing activities within the technology industry. This study measures responses from technology marketers to look at budgets, goals and challenges, and provides insights for marketers to benchmark their own efforts and explore how to increase their partner marketing success. This year’s study found that 8...
CMO Strategy
Tiger Pistol | September 02, 2022
Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, recently named Sarah Cucchiara, VP, Partner Strategy; a new role in the organization designed to support Tiger Pistol's expansion efforts and implement growth strategies ensuring long-term client and partnership satisfaction. For more than two decades, Cucchiara has worked with large national companies and local small businesses to develop cross-channel marketing and advertisi...
Channel Partnerships
Altair | July 05, 2022
Altair, a global leader in computational science and artificial intelligence (AI), announced today that Flow Numerics has joined Altair’s growing channel partner network. Flow Numerics, located in Neunkirch, Switzerland, will offer all of Altair’s simulation solutions to its customers in Switzerland. Flow Numerics has major customers in various Swiss industries and offers solutions and guidance in areas like 3D modeling, simulations, product development, and optimization. Read More
BrandMuscle, Bobcat Company | April 06, 2022
BrandMuscle, the industry leader in integrated local and channel marketing, announced today that Bobcat Company, a worldwide leader in the manufacturing and distribution of compact equipment, will use Channel Partner Scorecard, a new solution within BrandMuscle’s Intelligent Local Marketing Platform, to evaluate Bobcat dealers’ local marketing performance and provide rules-based recommendations for optimizing their marketing execution in alignment with national strategy. Read More
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