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MARKETING STRATEGY

LEADING GLOBAL INFLUENCER MARKETING AGENCY, MG EMPOWER ACQUIRED BY US-HEADQUARTERED AMYRIS, INC.

MG Empower | August 31, 2021

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Leading global influencer marketing agency, MG Empower has been acquired by US-headquartered Amyris, a leading synthetic biotechnology company active in the Clean Health, Beauty and Wellness markets through its consumer brands and a top supplier of sustainable and natural ingredients. Founded by Maira Genovese in 2017, MG Empower is the influencer marketing and digital innovation partner to some of the world's most influential brands, including Amyris, Bumble, Chopard, StarzPl...

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MARKETING STRATEGY

LEADING BRAZILIAN INFLUENCER MARKETING PLATFORM, INFLUENCY.ME, DOUBLES REVENUE AND COMMENCES FUNDRAISING TO ACCELERATE GROWTH

Influency.me | November 01, 2021

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Influencer marketing is on an upswing worldwide, with TAM projections revealed by The Influencer Marketing Hub indicating that the sector is expected to grow to $14 billion this year, with nearly half of marketers saying they are spending more than 20% of their budget on influencer marketing. Influency.me’s home market of Brazil is following this market trend. This is shown by Influency.me’s earnings, which grew by 145% over the last 12 months. Influency.me – whi...

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GOOGLE: STRUCTURED DATA HAS NO IMPACT ON RANKING IN WEB SEARCH

Google | January 17, 2020

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Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings. While this has always been the case, Sullivan reiterated his fact after some controversy was caused over a misunderstanding that structured data is required to rank well in Google Search....

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MARTECH

AVAYA RESHAPES PARTNER LANDSCAPE WITH NEW CLOUD PRODUCTS FOR A HYBRID WORLD

Avaya | July 01, 2022

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From contact center apps to conversational AI software, Avaya and its channel partners are embracing cloud 3.0 with a series of new products that don’t disrupt a user’s existing systems. Rather, Avaya offers tools that are complementary for customers, the company said. At the Avaya Customer Experience Center in New York City Thursday, executives showcased products and a vision for their company. In one demonstration, an Avaya representative called a doctor’s offi...

Read More
news image

MARKETING STRATEGY

LEADING GLOBAL INFLUENCER MARKETING AGENCY, MG EMPOWER ACQUIRED BY US-HEADQUARTERED AMYRIS, INC.

MG Empower | August 31, 2021

Leading global influencer marketing agency, MG Empower has been acquired by US-headquartered Amyris, a leading synthetic biotechnology company active in the Clean Health, Beauty and Wellness markets through its consumer brands and a top supplier of sustainable and natural ingredients. Founded by Maira Genovese in 2017, MG Empower is the influencer marketing and digital innovation partner to some of the world's most influential brands, including Amyris, Bumble, Chopard, StarzPl...

Read More
news image

MARKETING STRATEGY

LEADING BRAZILIAN INFLUENCER MARKETING PLATFORM, INFLUENCY.ME, DOUBLES REVENUE AND COMMENCES FUNDRAISING TO ACCELERATE GROWTH

Influency.me | November 01, 2021

Influencer marketing is on an upswing worldwide, with TAM projections revealed by The Influencer Marketing Hub indicating that the sector is expected to grow to $14 billion this year, with nearly half of marketers saying they are spending more than 20% of their budget on influencer marketing. Influency.me’s home market of Brazil is following this market trend. This is shown by Influency.me’s earnings, which grew by 145% over the last 12 months. Influency.me – whi...

Read More
news image

GOOGLE: STRUCTURED DATA HAS NO IMPACT ON RANKING IN WEB SEARCH

Google | January 17, 2020

Google’s Search Liaison, Danny Sullivan, clarifies that structured data is optional and does not impact search rankings. While this has always been the case, Sullivan reiterated his fact after some controversy was caused over a misunderstanding that structured data is required to rank well in Google Search....

Read More
news image

MARTECH

AVAYA RESHAPES PARTNER LANDSCAPE WITH NEW CLOUD PRODUCTS FOR A HYBRID WORLD

Avaya | July 01, 2022

From contact center apps to conversational AI software, Avaya and its channel partners are embracing cloud 3.0 with a series of new products that don’t disrupt a user’s existing systems. Rather, Avaya offers tools that are complementary for customers, the company said. At the Avaya Customer Experience Center in New York City Thursday, executives showcased products and a vision for their company. In one demonstration, an Avaya representative called a doctor’s offi...

Read More