Jebbit is a Boston-based, venture backed start-up. The Jebbit platform enables anyone to quickly build beautiful interactive experiences that capture first party, declared data. From simple lead forms or surveys to more robust experiences like product matches and personality quizzes, the Jebbit platform drives high engagement by providing consumers with immediate value in exchange for relevant information about their motivations, interests and preferences.

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Q&A with Jonathan Lacoste, Co-Founder, President and Board of Directors at Jebbit

Media 7 | January 12, 2021

Jonathan Lacoste, Co-Founder, President, and Board of Directors at Jebbit, along with his classmate and friend Tom Coburn, co-founded Jebbit, an enterprise software company in the mobile marketing and consumer data space. Jonathan has raised over $10M in venture capital with some of the largest brands in the world as customers and partners, including Google, Expedia, and dozens of professional sports teams. Since launching the company, he has been named in Forbes' "30 Under 30" and was the "Emerging Executive of the Year" in the state of Massachusetts. MEDIA 7: You have a long track record of helping build and scale successful companies such as Jebbit. Where did the original idea for Jebbit come from? JONATHAN LACOSTE: The initial spark for Jebbit came nearly a decade ago when my co-founder, Tom, was watching a Hulu video online and a video ad interrupted his show. As many college students would do, Tom opened a new internet tab and went to Facebook to spend the time while the ad played. It made us collectively realize that digital advertising was a matter of capturing and effectively using someone’s attention, this being a clear example of this advertiser wasting dollars for someone to be browsing Facebook on another tab. Like many startups though, Jebbit has morphed from this original spark based on customer feedback. The most impactful inspirations we’ve had along the way have often come from customers describing the difficulties they’ve had. Over the past few years, our customers have described how difficult it is for them to quickly create and launch digital experiences and of being unable to capture the right first-party consumer data at scale. Therefore, those are the challenges our team thinks about every day.

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C-Suite On Deck

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Q&A with Jonathan Lacoste, Co-Founder, President and Board of Directors at Jebbit

Media 7 | January 12, 2021

Jonathan Lacoste, Co-Founder, President, and Board of Directors at Jebbit, along with his classmate and friend Tom Coburn, co-founded Jebbit, an enterprise software company in the mobile marketing and consumer data space. Jonathan has raised over $10M in venture capital with some of the largest brands in the world as customers and partners, including Google, Expedia, and dozens of professional sports teams. Since launching the company, he has been named in Forbes' "30 Under 30" and was the "Emerging Executive of the Year" in the state of Massachusetts. MEDIA 7: You have a long track record of helping build and scale successful companies such as Jebbit. Where did the original idea for Jebbit come from? JONATHAN LACOSTE: The initial spark for Jebbit came nearly a decade ago when my co-founder, Tom, was watching a Hulu video online and a video ad interrupted his show. As many college students would do, Tom opened a new internet tab and went to Facebook to spend the time while the ad played. It made us collectively realize that digital advertising was a matter of capturing and effectively using someone’s attention, this being a clear example of this advertiser wasting dollars for someone to be browsing Facebook on another tab. Like many startups though, Jebbit has morphed from this original spark based on customer feedback. The most impactful inspirations we’ve had along the way have often come from customers describing the difficulties they’ve had. Over the past few years, our customers have described how difficult it is for them to quickly create and launch digital experiences and of being unable to capture the right first-party consumer data at scale. Therefore, those are the challenges our team thinks about every day.

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