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Content Marketing

Marketing 360 | July 28, 2021

It seems like no time has elapsed since the days when social media was a way for the family to share photographs and life updates. Presently, social media has become a spot for individuals not exclusively to share photographs and life updates, yet in addition to shop, leave reviews, make recommendations, and for organizations to showcase their products and administrations to an exceptionally targeted audience. According to thiscase study, Marketing 360 shares how a wholesale distr...

Likedin | March 31, 2020

In a newly published paper, LinkedIn describes the internal approach it’s taken to pairing product testing with economic metrics to lower users’ barriers to networking opportunities. The company claims that across thousands of A/B tests it analyzed, the approach reshaped research and design practices across teams, increasing understanding of the underlying causes of inequality. As the coauthors of the paper point out, even products that appear to have been designed in a &ldquo...

Martech

Postman | September 06, 2022

Postman, the world’s leading API platform, today announced the launch of its Ecosystem Partner Program. This program will allow companies and independent software vendors (ISVs) to build joint solutions with the Postman API Platform to improve the developer experience and gain visibility across Postman’s user base of over 20 million API professionals. APIs are the building blocks of all modern software with Postman users making approximately one billion API requests la...

Channel Partnerships

HP | August 26, 2022

Today at HP Amplify™ Executive Forum, HP Inc’s (NYSE: HPQ) annual partner roadshow, the company unveiled a number of new partner benefits, aimed at driving greater partner collaboration, training opportunities and community engagement. In addition to enhancements to its Amplify Data Insights program, the company announced the global expansion of its award-winning Amplify Impact partner sustainability program and introduced a new partner training and engagement platform, HP Curiocity....