IW Group Inc

MARKETING DATA

OSF Digital | January 21, 2022

On January 18, OSF Digital, a digital transformation services company, announced that it acquired Datarati, a marketing automation, and CRM agency. Datarati is a Salesforce partner specializing in Salesforce Marketing Cloud in New Zealand and Australia. It has customers across the APAC region. This is OSF’s sixth acquisition in the past nine months as a part of their global strategy to scale locally and regionally n the APAC region. It plans to increase its Salesforce Digital 360 capabilit...

R3 | June 30, 2020

OMD Shanghai is enjoying a sweet victory after winning a competitive pitch for the media account of Swiss chocolatier Lindt & Sprüngli AG (Lindt) in China. As media agency of record, OMD will be tasked with media planning and buying responsibilities in China for all Lindt brands, including Lindor and Excellence. Campaign Asia-Pacific understands estimated account billings are valued at roughly RMB30 million (US$4.2 million), though this could not be confirmed with Lindt or OMD. The choc...

CONTENT MARKETING

Marketing 360 | December 07, 2021

Gone are the days of content marketing strategies that encompass only website content. To win in content marketing, multi-channel content marketing is the answer. Creating content on your website, social media, and beyond can increase visibility, build trust with potential customers, and drive high quality leads. And that's just what one local surrogacy clinic did. In this case study, Marketing 360 shares how a local surrogacy clinic drove visibility and leads with multi-chann...

EKINOPS | September 29, 2020

EKINOPS a leading supplier of optical transport, branch routing and software-defined solutions, today announces that it has signed a new channel partner agreement with ALEF Distribucija ADRIA which will meet increasing demand for seamless, open and high-capacity networks across the Adriatic region, where Ekinops has secured a number of new customer wins over the past 12 months. ALEF Adriatic, part of the ALEF Group, is a value-added distributor of ICT (Information and Communications Techn...