Intouch Group

MARKETING STRATEGY

GTT National | June 22, 2022

Through its latest hire, GTT Communications is solidifying its relationship with its most significant partners in the agent channel. Blaise Brady, the company's newly appointed partner development vice president, will help to expand and deepen the company's relationships with technology solutions brokerages (TSBs) and national partners. GTT continues to fine-tune its operations to improve the customer and partner experience through this appointment. Furthermore, Brady'...

Google | March 02, 2020

Many of us use GIFs in our messages to convey emotions without using texts or sounds. However, the messaging platforms usually host numerous GIFs that make it difficult to find the most appropriate according to the situation. Well, now Google is introducing a few tools that will make the GIF search process a little easier for everyone. As per Google, the tool would enable users to search for a celebrity or a fictional character via the drop box. The results will give out all the types of emotion...

The Pedowitz Group | June 29, 2020

Something happened to marketers trying to become customer-centric … they forgot to include the customer! A disturbing trend seems to have taken place in modern digital marketing. Companies claim they want to focus more on the customer and move marketing initiatives to a more customer-centric approach, yet, all too often, these same companies are not performing the necessary foundation work to make this happen. I call this a Customer Experience Paradox. I understand why this may have becom...

CHANNEL PARTNERSHIPS

Appian | February 09, 2022

Appian announced that CRN, a brand of The Channel Company, has named both Marc Wilson, Appian Chief Partner Officer, and Shawn Toldo, Appian Global Vice President - Channel Partners, to the CRN 2022 Channel Chiefs list. CRN's annual Channel Chiefs project identifies top IT channel vendor executives who continually demonstrate expertise, influence and innovation in channel leadership. Marc Wilson, a founder of Appian, oversees the company's global strategic partnerships. Ma...