Integrate

| May 05, 2016

The San Jose, Calif.-based software giant entered into a definitive agreement yesterday to acquire Livefyre and will integrate it into the centerpiece of its eight-component marketing cloud: the web content management platform Adobe Experience Manager. The acquisition is subject to certain closing conditions and is expected to close within the next months. The companies did not disclose terms....

| May 03, 2016

Customers today are channel-agnostic. They interact with brands on the platforms that are the most convenient for them, and they expect you to be there to answer their needs and provide them with an outstanding experience....

| May 11, 2016

Email marketing is one of the most beneficial marketing strategies you can employ. Why? Partially because it’s capable of generating the highest ROI (return on investment), at least compared to SEO, content marketing, paid search advertising and other conventional online channels. This, in turn, is due to the low amount of monetary investment that email marketing demands compared to other channels....

| April 23, 2016

The modern travel consumer is becoming increasingly digitally aware, with mobile, tablets and big data revolutionising the guest experience at every stage of the journey. Now is not the time to be complacent. Implementing cutting edge marketing strategies to engage your customer with your brand is vital to stay ahead of your competitors....