Influenster

Merkle | July 28, 2020

Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q2 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights key metrics and trends within paid and organic search, as well as paid social and display ad spend. The report provides insights into year-over-year (YoY) growth for Amazon, Google, Facebook, Instagram, Twitter, Snapchat, and Pinterest, and illustrates the impacts emerging as the industry continues to navigat...

MARKETING ANALYTICS

martechtoday | March 30, 2021

“You have to be agile today,” said Matthew Murray, COO & CMO of direct-to-consumer women’s wellness brand Love Wellness. Certainly this didn’t shock any attendees of MarTech’s virtual conference this March. As we’ve covered extensively at MarTech Today, agile marketing is a route many business are taking, and it works best when keeping the customer as the focus. For Murray, nimble data measurement and analytics strategies are also essential ...

CHANNEL PARTNERSHIPS

TrueFort | March 17, 2023

TrueFort, the lateral movement protection company, today announced the TrueFort Trust Partner Program for IT solution providers, systems integrators, consultants, MSPs/MSSPs and ISVs to deliver custom workload, lateral attack and microsegmentation security solutions. The program uses a channel friendly model that allows partners to capitalize on new market opportunities to generate new recurring revenue streams. TrueFort provides deep visibility and real-time protection for clou...

OMNI CHANNEL MARKETING

PFL | March 10, 2022

PFL, a leading hybrid experience company, today announced its partnership with Iterable, the cross-channel marketing platform that powers unified and memorable customer experiences. The new partnership enables joint customers to run orchestrated and data-driven omnichannel marketing campaigns that include measurable, personalized, and automated direct mail as an integrated part of the customer journey. Iterable’s cross-channel marketing platform powers global brands with real-time customer...