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Demandbase | July 21, 2020
Demandbase, the leader in Account-Based Marketing (ABM), announced the results of its 2020 ABM Market Research Study. Conducted in collaboration with Outreach, PFL, Uberflip, Metadata.io, Drift, and Bombora, almost 900 employees from companies of all sizes were surveyed about their experiences with ABM. The study took a holistic view of ABM trends to identify the keys to ABM success, as well as the biggest challenges that hinder it. The insights will help B2B revenue teams maximize the impact of...
ContractPodAi | August 04, 2020
Advanced technologies and artificial intelligence (AI) have certainly changed the way businesses operate. And those in the legal industry are no exception. Thanks to machine learning and natural language processing (NLP), AI chatbots - or virtual legal assistants (VLAs) - have become more and more popular among general counsels (GCs) and legal teams. That is because their use can add significant value to legal departments: they help with high-effort, low-impact tasks and allow law...
Google | January 14, 2020
Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS ...
Channel Partnerships
BlueCat | June 09, 2022
BlueCat Networks, the Adaptive DNS™ company, today announced its new channel-first, go-to-market strategy and additional channel program investments to increase the adoption of DNS, DHCP, and IP address management (together known as DDI) solutions. All new business will flow through its channel partner program, effective immediately. “Our partners are experts at finding customers that see the value of protecting their network infrastructure...
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