Heat

| May 17, 2016

If you’ve ever gone looking for SEO advice, then you’re probably familiar with the basics. By now, you know that a good SEO strategy starts with quality content and strong, relevant links....

  | June 20, 2016

The summer months are a funny old time for us marketers. Things tend to get a little quiet while everyone is distracted by the long, hot summer days. Even businesses that reach their peak during the summer months slow down on the marketing front when the mercury rises. You could argue that these seasonal businesses are already too busy being busy and there is little point in marketing to an audience that is already on vacation. But this doesn’t mean your marketing campaigns should take a b...

| June 07, 2016

AMC Theatres has selected digital marketing agency DEG to be its email marketing shop following a formal review. DEG will provide "relationship marketing services" for the entertainment brand. That means the agency will work to better connect and engage AMC’s guests through campaign execution, strategy and analytics of AMC’s email marketing program....

Google | January 14, 2020

Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This marks the first time bid simulator support has been available for a smart bidding campaign. Previously, bid simulators have only been available for campaigns using manual bidding or Target CPA. Bid simulators help advertisers understand their potential performance at different ad levels. The Target ROAS bid simulator shows the relationship between a ROAS ...